Hull.io Raises $2.6MM to Synchronize Customer Actions and Profile Data between all your Sales and Marketing Tools
Atlanta - January 26th, 2017 Hull, the customer data management platform and TechStars alumni raises $2.6 million in seed investment. Alven Capital, together with Point Nine Capital were leading the round. Other notable investors include Kima Ventures...Continue reading
[ Study ] How many HubSpot, Intercom and Mailchimp customers use competing email tools?
Scott Brinker’s Landscape Supergraphic has become a go to annual report on the crowded martech space. What this report doesn’t capture is how the existence of different tools translates into adoption and usage.
At Hull, we’re interested in looking...Continue reading
What Does Your Customer Lifecycle Look Like? (With Free Tool)
In sales and marketing, it’s helpful to think of funnels and lifecylces to illustrate how people move towards first becoming a customer, and then becoming a successful customer.
Using each stage of the customer lifecycle, we can design a strategy...Continue reading
Create a Messaging Plan To Scale Personalisation
The final piece of your personalisation strategy is to design your messaging plan. Having done the all the work:
- Define your entities - the individuals and organisations you’re targeting
- Define your funnel(s) - the lifecycle stages contacts progress...
The Forever-Up-To-Date Guide To Sourcing Useful Customer Data
Personalisation boils down to being able to use good data effectively. This means:
- Having control over the data - not being totally dependent on a 3rd party (like Facebook) to source and segment it.
- Defining the data you need for personalisation