Hull.io Raises $2.6MM to Synchronize Customer Actions and Profile Data between all your Sales and Marketing Tools

Atlanta - January 26th, 2017 Hull, the customer data management platform and TechStars alumni raises $2.6 million in seed investment. Alven Capital, together with Point Nine Capital were leading the round. Other notable investors include Kima Ventures...

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[ Study ] How many HubSpot, Intercom and Mailchimp customers use competing email tools?

Scott Brinker’s Landscape Supergraphic has become a go to annual report on the crowded martech space. What this report doesn’t capture is how the existence of different tools translates into adoption and usage.

At Hull, we’re interested in looking...

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What Does Your Customer Lifecycle Look Like? (With Free Tool)

In sales and marketing, it’s helpful to think of funnels and lifecylces to illustrate how people move towards first becoming a customer, and then becoming a successful customer.

Using each stage of the customer lifecycle, we can design a strategy...

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Create a Messaging Plan To Scale Personalisation

The final piece of your personalisation strategy is to design your messaging plan. Having done the all the work:

  • Define your entities - the individuals and organisations you’re targeting
  • Define your funnel(s) - the lifecycle stages contacts progress...

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The Forever-Up-To-Date Guide To Sourcing Useful Customer Data

Personalisation boils down to being able to use good data effectively. This means:

  • Having control over the data - not being totally dependent on a 3rd party (like Facebook) to source and segment it.
  • Defining the data you need for personalisation

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Brands You Trust Reach You With Hull

Hull let's you combine your customer data. Your customer data is scattered across analytics, email, ads, CRM,... Connect those tools to Hull in a click, collect that data, sort and segment it, then send it out to all your tools realtime. Hyper-segmentation, personalisation and automation in all your existing sales, marketing and customer-facing tools and teams using all your data.