Align sales and marketing with unified customer data
Hull centralizes data from online and offline sources to create a 360 degree view of your customer accounts and contacts.
Build a unified view of each lead, contact, and account so sales and marketing teams both have the same information in the tools they use.
Fill, clean, and enrich lead and account information in your CRM or other application, and ensure only the data you trust gets synced.
Build customized segments using data from multiple applications and trigger personalized communications to engage leads.
Hull allows us to identify key moments when a prospect is moving through the buyers journey and in real time react to those moments via automation or with a person to help the customer take the next step. We have a lot of future plans for hull. It's a weapon for us.
What I can do with Hull is create user segments along just about any line that I want. Any interaction or query I can grab. Any sort of company profile data, technology install base, metrics for startups, job roles, employee seniority. We could start getting really granular with my audience which I wasn't able to do before.
Hull is a game changer for us. Merging data from different sources makes data-driven marketing a reality.
Aligning customer audiences across multiple tools is a pain that all marketing & growth teams face. Because Hull centralizes the data store & segmentation engine we've reduced campaign overhead dramatically.
Customer success and sales are very, very happy. I can give them whatever information they want, and I don’t need a backend developer
What makes Hull priceless for us is you can do all those things without a huge amount of custom development.
Hull aggregates customer attributes and notable interactions from your product, website, CRM, marketing automation, sales enablement tool, and more. Hull is your comprehensive, central database that houses this key information about your customers.
See our integrations
Your customers have different identity records that exist in the various tools you use. Reconcile these identities across all your systems and create a single source of truth on your customer.
Learn about identity resolution
Create granular segments on attributes and events with data that exists in different platforms. Tailor specific messages directed at the right people.
Learn about segmentation
Just because your teams work in different systems during the day doesn’t mean the data in them should be out-of-sync. Make sure all of your systems have the most up-to-date data with 2-way, real-time data synchronization.
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