Unify first, second, and third party data sources to build a complete customer profile.
Clean, transform, and sync data across applications to keep teams aligned.
Create unique, personalized experiences with data that is timely, contextual, and relevant to your buyers.
Aligning customer audiences across multiple tools is a pain that all marketing & growth teams face. Because Hull centralizes the data store & segmentation engine we've reduced campaign overhead dramatically.
What makes Hull priceless for us is you can do all those things without a huge amount of custom development.
"[Hull]'s identity merge capabilities are amazing. Our team is able to merge data from Clearbit, Intercom, web properties, Salesforce etc. to create a unified user profile that we can then segment and filter upon to run dedicated campaigns."
Hull is a game changer for us. Merging data from different sources makes data-driven marketing a reality.
“Hull has connected our entire tech stack, which has unlocked enormous potential. Having our data in one place has eliminated instances of conflicting outreach by sales and marketing, significantly reduced the amount of work to launch new marketing campaigns and enabled smarter customer segmentation.”
What I can do with Hull is create user segments along just about any line that I want. Any interaction or query I can grab. Any sort of company profile data, technology install base, metrics for startups, job roles, employee seniority. We could start getting really granular with my audience which I wasn't able to do before.
"Hull allows us to identify key moments when a prospect is moving through the buyers journey and in real time react to those moments via automation or with a person to help the customer take the next step. We have a lot of future plans for hull. It's a weapon for us."
Hull aggregates first, second, and third party data from leading B2B SaaS applications and data warehouses. Our native integrations run deep, allowing you to collect the data you need from your product, website, CRM, marketing automation platform, sales enablement tool, and more to address the use cases and challenges unique to B2B organizations.See our integrations
Your customers have different identity records that exist in the various tools you use that can cause duplicates in your go-to-market systems and headaches for your team. Hull reconciles these identities across all your systems to create a single source of truth on both companies and individuals.Learn about identity resolution
Change, update, and generate new attributes and objects with our rules-based "Processor". Customize lead scoring, standardize field values, and create metadata for marketing campaigns or reporting initiatives.
Hull's real-time audience builder allows you to create granular segments on attributes and events using data from different platforms. Compute these segments in real-time, and activate them instantly in the tools your go-to-market teams use on a daily basis.Learn about segmentation
Data can get out-of-sync really quickly when different teams use different tools. Make sure all of your systems have the most up-to-date data with 2-way, real-time data synchronization. We give you complete control over your data flows.