One customer profile to power them all

Cleanse, enrich, and sync any customer data across all your tools in real-time.

Hull 9000
Sunday, March 12th, 2017
Entered segment ‘Sync with Mailchimp’
Tue, Jun 4th 2013, 4:41 pm

Command and control your customer data without code

Your customer data is scattered and siloed. Your tools and teams don't talk to each other. Your "Frankenstack" means you've a leaky marketing funnel and missed sales opportunities.

Hull becomes your single source of truth

Connect all your tools to Hull. Combine siloed data into one customer profile. Click to coordinate your customer lifecycle with simple rules, not code. So simple, everyone can use it.

Transform your data

Spare the effort and headache of wiring together all your data. Make raw data useful inside every tool you use in a way that makes sense.

  • Compute scores
  • Reformat and map data
  • Create new events and properties
Segment your profiles

Create and update segments with data from all your tools. Precisely target messages and direct your sales team from Hull’s segments.

  • Lead qualification
  • Email segmentation
  • Ad audiences
Sync with tools

Share profiles and segments you choose with all your tools. Keep each profile and segment up-to-date with data for each team to depend on.

  • Share segments
  • Share profiles
  • Two-way sync

Orchestrate all your sales and marketing

Command your customer data with clicks, not code. Setup simple rules to share the same profiles and segments across all your tools and teams. The single source of truth for your customer stack.

Connects to your favorite tools

Plug in all your sales, marketing and customer-facing tools and databases. Sync all their data with customer profiles on Hull. Upgrade your teams and tools with each others data.

For Sales

Sync Qualified leads to Salesforce

Double your qualified leads with deep lead qualification. Enrich new demo requests and trial users with data from other tools and database. Focus sales on the best-fit leads, and feed all the clues and cues into their CRM to close deals. Works with your favorite tools like Salesforce and HubSpot CRM.

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For Marketing

Create and manage your ad audiences

Better targeting for your ad audiences. Use your existing data to create and update ad audiences to reach your ideal customer profiles everytime at every stage of the lifecycle. Works with your favorite tools like Facebook Custom Audiences.

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For Marketing

Personalize your emails and chat

Convert more leads with more relevant, personal messages. Use data from all your tools to create precise segments. Target the right people at the right time and tweak with dynamic, personal content via email, live chat and more. Works with your favorite tools like HubSpot, Intercom, and more.

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Hull transforms your sales and marketing operations

Guillaume Cabane

VP Growth, Segment
Aligning customer audiences across multiple tools is a pain that all marketing & growth teams face. Because Hull centralizes the data store & segmentation engine we've reduced campaign overhead dramatically.
Customer success and sales are very, very happy. I can give them whatever information they want, and I don’t need a backend developer
What makes Hull priceless for us is you can do all those things without a huge amount of custom development.

Matt Lovett

CEO, Oz Content
What I can do with Hull is create user segments along just about any line that I want. Any interaction or query I can grab. Any sort of company profile data, technology install base, metrics for startups, job roles, employee seniority. We could start getting really granular with my audience which I wasn't able to do before.
Hull allows us to identify key moments when a prospect is moving through the buyers journey and in real time react to those moments via automation or with a person to help the customer take the next step. We have a lot of future plans for hull. It's a weapon for us.

The fastest way to learn how Hull can help your team

Busy teams from Segment, Appcues, Mention, and more discovered how Hull worked for them with a personalized demo. Schedule yours today.

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