Hull's identity resolution creates a unified customer view from all your data. It's the always up-to-date source of truth for every person and company.
Sync your tools, backend SQL databses, 3rd party APIs, webhooks, and click-tracking in real-time. Hull can import any customer data at any scale without limitations.
Query & segment your entire customer database in real-time.
Enrich customer profiles & accounts with any 3rd party data.
Changes in Hull sync to all connected tools instantly. Use the Hull API to fetch customer data AND subscribe to changes in real-time.
Hull "Kraken" uses advanced backpressure and batching techniques to ensure data is synchronized efficiently, reliably, and quickly to all your destination tools and APIs.
Use consistent, up-to-date data across all your tools to orchestrate your perfect customer journey and experience end-to-end.Learn more about orchestration
What makes Hull priceless for us is you can do all those things without a huge amount of custom development.
Aligning customer audiences across multiple tools is a pain that all marketing & growth teams face. Because Hull centralizes the data store & segmentation engine we've reduced campaign overhead dramatically.
What I can do with Hull is create user segments along just about any line that I want. Any interaction or query I can grab. Any sort of company profile data, technology install base, metrics for startups, job roles, employee seniority. We could start getting really granular with my audience which I wasn't able to do before.
Hull is a game changer for us. Merging data from different sources makes data-driven marketing a reality.
Hull allows us to identify key moments when a prospect is moving through the buyers journey and in real time react to those moments via automation or with a person to help the customer take the next step. We have a lot of future plans for hull. It's a weapon for us.
Customer success and sales are very, very happy. I can give them whatever information they want, and I don’t need a backend developer