Is Orchestration the Last Missing Piece of the ABM Puzzle?
With SiriusDecisions event happening last week, I’ve seen a ton of Account Based Marketing, Account Based Everything, Account Based Whatever posts.
It got me thinking about the Account Based approach and why so many tools are necessary. So much...Continue reading
What is Data-Driven Marketing, Really?
Your sales, marketing, and customer success is only as good as your data.
Whether it’s for qualifying new leads for sales, triggering personalised emails, creating effective ad audiences, or something different - you need to have access to reliable...Continue reading
How to Create an Ideal Customer Profile
Ideal customer profiles are the foundation of your data-driven sales and marketing. We can use our ICP to inform what data we need target good fit (and exclude bad fit) customers.
In this guide, you’ll learn how to take your definition and outline...Continue reading
How to setup Segment’s $10000+/day outbound sales email recipe
Clearbit’s new Data-Driven Sales book features a chapter on how Segment.com automated outbound sales emails to website visitors, and how this recipe makes them over $10,000 each day.
Though it’s incredibly powerful and exciting, people struggled understanding...Continue reading