Hull CEO, Romain Dardour, will be joined by Michael Katz of mParticle and David Raab of The CDP Institute in an engaging discussion around all things CDP. Tune in on Wednesday, July 8 at 2:30 PM ET.
Read how a CDP can help your organization across: Customer Research, Acquisition, Activation, Retention & Upsell, Reporting & Analytics, and Data Management
Data “fallback strategies” are used to reconcile data from many different sources, and surface the “truest” or most reliable source when available.
New to customer data integration? Here's our quick start guide with best practices & pitfalls to avoid.
You must pinpoint "fit" and "intent". Weak mid-funnel marketing fails to qualify leads. Here are the best practices we've seen data-driven marketing teams use.
Learn how to create a golden customer record from all your customer data to act as your single source of truth for all your tools and tools. Part of The Complete Guide to Customer Data.
At Userpilot's Product Drive virtual summit, Hull's CEO, Romain Dardour, discusses how this underrated and underutilized data source can be used to drive more conversions for sales and marketing.
At Userpilot's Product Drive virtual summit, Hull's Product Owner, Michal Raczka, discusses 5 critical signs your agile development process may need to be revamped.
Pivoting isn't easy, but in many cases, it's necessary for survival. Stefan Koenig discusses making the switch after realizing the incredible opportunity in the data integration and CDP space.
Democratizing customer data access is critical to support business continuity. Here are 4 ways a CDP can sustain businesses in the short term and create a solid foundation for growth long-term.
Today, we published a customer success story with a leading technology company, Pusher. Hear how Mario Moscatiello, Growth Marketing Manager, elevates Pusher's marketing with Hull.
Everyone knows about GDPR, but there's still so much confusion regarding its practical application. In this blog, we tackle the best way to "delete" a data record in accordance with GDPR.
In this blog, we cover 6 key considerations to get started on managing your customer data.