Customer data platforms are helping companies better understand and act on data. In this blog, we dig into what CDPs really are, why they exist, who they're for, and how they're being used.
Large enterprises have been realizing the benefits of customer data platforms (CDPs) for years. Find out what makes mid-market B2B companies a great fit for investing in a CDP.
How data-driven marketers generate leads for sales that convert without finding new contacts.
New to customer data integration? Here's our quick start guide with best practices & pitfalls to avoid.
You must pinpoint "fit" and "intent". Weak mid-funnel marketing fails to qualify leads. Here are the best practices we've seen data-driven marketing teams use.
Learn how to create a golden customer record from all your customer data to act as your single source of truth for all your tools and tools. Part of The Complete Guide to Customer Data.
Every SaaS team with a free trial shares the same problem - their sales & marketing does not join up with their product and trial experience. Here's how data-driven marketers fix that.
We're excited to launch Hull for Outreach. Now you can have marketing-scale automation in the hands of your sales reps.
From today, you can sign up and try out Hull free for 14-days with your own data - without having to talk to one of our product experts or solution engineers.
In this post, we're going to share where growth engineers come from and why they're here to stay. But first, we need to set some context...
The best practices & pitfalls avoided we've spotted amongst teams building our their account-based marketing strategies this year.
We've spotted a trend amongst SaaS teams in how they approach lead qualification; pre-qualifying leads with data and syncing to sales in real-time.
What matters is the buyer and the buyer's journey (which is changing). At some stage, sales must reach out and marketing has to engage leads.