Recent articles

Spotted: Lead Qualification Trends, Tactics & Techniques

We've spotted a trend amongst SaaS teams in how they approach lead qualification; pre-qualifying leads with data and syncing to sales in real-time.

Inbound vs Outbound Marketing: You missed the point

What matters is the buyer and the buyer's journey (which is changing). At some stage, sales must reach out and marketing has to engage leads.

Announcing Hull Playbooks: How SaaS teams use Hull

One of the most common questions our customers ask is "how are other teams using Hull?". Here's the top five use cases

Recommended reads

Getting Started with Customer Data Integration

New to customer data integration? Here's our quick start guide with best practices & pitfalls to avoid.

How to Build a Better Qualified Lead

You must pinpoint "fit" and "intent". Weak mid-funnel marketing fails to qualify leads. Here are the best practices we've seen data-driven marketing teams use.

Creating a “Single Source of Truth” for Your Customer Data

Learn how to create a golden customer record from all your customer data to act as your single source of truth for all your tools and tools. Part of The Complete Guide to Customer Data.

All articles

20th November 2018

Getting Started with Customer Data Integration

New to customer data integration? Here's our quick start guide with best practices & pitfalls to avoid.

13th November 2018

How to Draw a Customer Data Flow Diagram

Data flow diagrams are the difference between teams who understand their martech tools & data and those who don't. Here's how to draw yours.

6th November 2018

Spotted: B2B sales enablement through automated triggers

We've spotted sales teams are using real-time data to enable their sales teams. Using triggers from inside their product, website, review sites, social & more to automate personalized sales outreach.

30th October 2018

Customer Data Management & Operations without the politics

The best practices in finding resources, organizing your teams, and maximizing efficiency across your company.

23rd October 2018

Orchestration is Personalization at Scale

Personalization is more than “Hi {first name}!”. Orchestration and personalization are two sides of the same coin. Here's our six-part framework.

16th October 2018

Customer Data Integration Best Practices at Any Scale

The data you need in one tool is usually in another. This guide covers how & why to use choose the right customer data integration method for your businesses maturity.

10th October 2018

Choosing Your Marketing Technology Stack in 2018 (The Martech Napkin)

7000+ martech tools; how do you choose? Here's our back-of-napkin framework to assess and “hire” tools for jobs-to-be-done.