Recent articles

Upcoming Webinar: "Between Two [CDP] Firms" with Hull and mParticle, moderated by The CDP Institute

Hull CEO, Romain Dardour, will be joined by Michael Katz of mParticle and David Raab of The CDP Institute in an engaging discussion around all things CDP. Tune in on Wednesday, July 8 at 2:30 PM ET.

Top CDP Use Cases for B2B Organizations in 2020

Read how a CDP can help your organization across: Customer Research, Acquisition, Activation, Retention & Upsell, Reporting & Analytics, and Data Management

What are data “fallback strategies”?

Data “fallback strategies” are used to reconcile data from many different sources, and surface the “truest” or most reliable source when available.

Recommended Reads

SaaS Customer Data Integration: The Complete Guide

New to customer data integration? Here's our quick start guide with best practices & pitfalls to avoid.

How To Build A Better Qualified SaaS Lead In 2019

You must pinpoint "fit" and "intent". Weak mid-funnel marketing fails to qualify leads. Here are the best practices we've seen data-driven marketing teams use.

How To Create A Single Source Of Truth For Your Customer Data

Learn how to create a golden customer record from all your customer data to act as your single source of truth for all your tools and tools. Part of The Complete Guide to Customer Data.

All articles

2nd June 2020

How Using Your Product Data Can Help Close More Deals

At Userpilot's Product Drive virtual summit, Hull's CEO, Romain Dardour, discusses how this underrated and underutilized data source can be used to drive more conversions for sales and marketing.

2nd June 2020

5 Signs Your Agile Development Process Needs Help

At Userpilot's Product Drive virtual summit, Hull's Product Owner, Michal Raczka, discusses 5 critical signs your agile development process may need to be revamped.

28th May 2020

Podcast Appearance: How Near Failure Led to Hull's Strategic Pivot

Pivoting isn't easy, but in many cases, it's necessary for survival. Stefan Koenig discusses making the switch after realizing the incredible opportunity in the data integration and CDP space.

18th May 2020

Surviving or Thriving? 4 Ways a CDP Promotes Business Growth in Critical Times

Democratizing customer data access is critical to support business continuity. Here are 4 ways a CDP can sustain businesses in the short term and create a solid foundation for growth long-term.

15th May 2020

New customer story: Pusher's top 5 CDP use cases

Today, we published a customer success story with a leading technology company, Pusher. Hear how Mario Moscatiello, Growth Marketing Manager, elevates Pusher's marketing with Hull.

15th April 2020

How To Perform a GDPR "Right To Be Forgotten" Request

Everyone knows about GDPR, but there's still so much confusion regarding its practical application. In this blog, we tackle the best way to "delete" a data record in accordance with GDPR.

24th March 2020

Customer Data Management: Key Considerations & Best Practices

In this blog, we cover 6 key considerations to get started on managing your customer data.