Recent articles

3 Tactics for Using Data to Boost Sales Engagement

Boost engagement by using data to find best-fit accounts, prioritize warm leads, and personalize emails at scale.

Identity Resolution Strategies for B2B

Identity resolution can mean the difference between great and “just ok” customer experiences. Here are 3 B2B identity resolution strategies we’ve seen.

The Single Customer View: The What, Why, & How for B2B Marketers

The single customer view, or the 360 degree customer view, is a strategy designed to personalize customer experiences and promote operational efficiency.

Recommended Reads

SaaS Customer Data Integration: The Complete Guide

New to customer data integration? Here's our quick start guide with best practices & pitfalls to avoid.

How To Build A Better Qualified SaaS Lead In 2019

You must pinpoint "fit" and "intent". Weak mid-funnel marketing fails to qualify leads. Here are the best practices we've seen data-driven marketing teams use.

How To Create A Single Source Of Truth For Your Customer Data

Learn how to create a golden customer record from all your customer data to act as your single source of truth for all your tools and tools. Part of The Complete Guide to Customer Data.

All articles

9th January 2020

CDPs vs. DMPs: A Guide

Two popular martech tools, CDPs and DMPs, are commonly confused with one another. In this article, we explain the differences between them.

11th December 2019

Hull launches new integration with leading workflow engine, Zapier

Hull is excited to announce a powerful integration with the industry's leading workflow tool, Zapier.

25th November 2019

B2B Growth Mentor Musings: Brittany Berger

Brittany Berger, entrepreneur and former Head of Content and PR at Mention, shares her favorite tools and the growth misconception she hears the most.

18th November 2019

Hull releases Pipedrive CRM Connector

Hull releases Pipedrive Connector to supercharge your sales process. Hull's Pipedrive Connector syncs with Pipedrive Persons and Organzations.

5th November 2019

Privateaser Increases Revenue & Sales-Marketing Alignment with Hull

Privateaser was able to increase monthly revenue closed per account rep by 3x by unifying their data in Hull.

4th November 2019

B2B Growth Mentor Musings: Aazar Ali Shad

Aazar Ali Shad, Head of Growth at Userpilot, talks growth misconceptions and what's next on his radar.

29th October 2019

Hull releases PostgreSQL Connector for advanced reporting and analytics

Hull's PostgreSQL Connector sends Hull Users, Accounts, and Events to your PostgreSQL data warehouse for advanced reporting and analytics.