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Recent articles

Spotted: Data-Driven Lead Generation Strategies

How data-driven marketers generate leads for sales that convert without finding new contacts.

Spotted: SaaS Free Trial Conversion Strategies

Every SaaS team with a free trial shares the same problem - their sales & marketing does not join up with their product and trial experience. Here's how data-driven marketers fix that.

Introducing Hull for Outreach: Automation for Sales Reps

We're excited to launch Hull for Outreach. Now you can have marketing-scale automation in the hands of your sales reps.

Recommended reads

SaaS Customer Data Integration: The Complete Guide (2019)

New to customer data integration? Here's our quick start guide with best practices & pitfalls to avoid.

How To Build A Better Qualified SaaS Lead In 2019

You must pinpoint "fit" and "intent". Weak mid-funnel marketing fails to qualify leads. Here are the best practices we've seen data-driven marketing teams use.

How To Create A Single Source Of Truth For Your Customer Data

Learn how to create a golden customer record from all your customer data to act as your single source of truth for all your tools and tools. Part of The Complete Guide to Customer Data.

All articles

12th February 2019

Introducing Free Trials At Hull: Unify & Sync Customer Data

From today, you can sign up and try out Hull free for 14-days with your own data - without having to talk to one of our product experts or solution engineers.

23rd January 2019

Why 2019 Is The Year Of Growth Engineering In SaaS

In this post, we're going to share where growth engineers come from and why they're here to stay. But first, we need to set some context...

18th December 2018

Spotted: Account-Based Marketing Strategies

The best practices & pitfalls avoided we've spotted amongst teams building our their account-based marketing strategies this year.

11th December 2018

Spotted: Lead Qualification Trends, Tactics & Techniques

We've spotted a trend amongst SaaS teams in how they approach lead qualification; pre-qualifying leads with data and syncing to sales in real-time.

4th December 2018

Outbound vs Inbound Marketing: What's The Difference In 2019?

What matters is the buyer and the buyer's journey (which is changing). At some stage, sales must reach out and marketing has to engage leads.

27th November 2018

Announcing Hull Playbooks: How SaaS teams use Hull

One of the most common questions our customers ask is "how are other teams using Hull?". Here's the top five use cases

13th November 2018

How to Draw Customer Data Flow Diagrams (Free Templates)

Data flow diagrams are the difference between teams who understand their martech tools & data and those who don't. Here's how to draw yours.