Lead scoring is a widely used practice, but arbitrary scores have limited utility. Here’s how we’ve spotted teams using lead scoring & signals.
Almost every team we work with at Hull uses data enrichment to qualify leads, personalize messages, and fill in their profiles. Here’s the best practices we’ve spotted.
Your website has the widest reach, but is the trickiest to personalize. Here’s the web personalization trends we noticed B2B teams using.
You must pinpoint "fit" and "intent". Weak mid-funnel marketing fails to qualify leads. Here are the best practices we've seen data-driven marketing teams use.
Your customer data is all over the place. But how do you bring it all together?
With advanced ABM, “not enough data" is rarely the underlying problem. Your problem is tying all this data together.
Scaling SaaS startups generate leads from more channels than ever. Here’s how they’re tracking, unifying and taking action on all of their lead data.
"Personal email" more than a plain text template. Here's the best practices how data-driven teams are delivering 1:1 email personalization at scale.
Now, the new Hull Dashboard gives you a portal into all your customer data in a way you’ve never seen before. And it’s a bit more French too.
We noticed teams using Hull to nurture leads across channels with personalized content. Here’s how they did it, and the results they saw.
Integrations aren’t the only way to integrate customer data. As startups-turn-scale-up, we see most startups move beyond integrations to these five tactics.
We’re seeing more B2B SaaS teams using account-based retargeting ads (vs. traditional retargeting ads).
Announcing the URL Shortener, Pixel Tracking, Form Tracking, and QueryString API