Sales has been a fortunate beneficiary of CDP technology. Read on for how sales teams have uncovered significant value using their organization’s CDP to execute on account-based selling initiatives.
Your organization may not need another tool in your tech, but rather, a way to unify your existing ones. Find out 5 ways to grow revenue just by centralizing your customer and prospect data.
Criteria Corp needed the ability to get time-sensitive marketing-generated leads from HubSpot to Outreach for their SDR team to quickly follow up on.
New to customer data integration? Here's our quick start guide with best practices & pitfalls to avoid.
You must pinpoint "fit" and "intent". Weak mid-funnel marketing fails to qualify leads. Here are the best practices we've seen data-driven marketing teams use.
Learn how to create a golden customer record from all your customer data to act as your single source of truth for all your tools and tools. Part of The Complete Guide to Customer Data.
The age-old cliche of sales and marketing butting heads is all too real. What causes it and how can you re-align the teams to achieve success?
Customer data platforms are helping companies better understand and act on data. In this blog, we dig into what CDPs really are, why they exist, who they're for, and how they're being used.
Large enterprises have been realizing the benefits of customer data platforms (CDPs) for years. Find out what makes mid-market B2B companies a great fit for investing in a CDP.
How data-driven marketers generate leads for sales that convert without finding new contacts.
Every SaaS team with a free trial shares the same problem - their sales & marketing does not join up with their product and trial experience. Here's how data-driven marketers fix that.
We're excited to launch Hull for Outreach. Now you can have marketing-scale automation in the hands of your sales reps.
From today, you can sign up and try out Hull free for 14-days with your own data - without having to talk to one of our product experts or solution engineers.