In this blog, we cover 6 key considerations to get started on managing your customer data.
Marketing ops managers and system admins are all too familiar with this question. Read on to find out our take.
Bad data can rear its ugly head in a lot of different ways. In this blog, we cover several common examples of poor data quality and seven strategies to improve.
New to customer data integration? Here's our quick start guide with best practices & pitfalls to avoid.
You must pinpoint "fit" and "intent". Weak mid-funnel marketing fails to qualify leads. Here are the best practices we've seen data-driven marketing teams use.
Learn how to create a golden customer record from all your customer data to act as your single source of truth for all your tools and tools. Part of The Complete Guide to Customer Data.
The data you need in one tool is usually in another. This guide covers how & why to use choose the right customer data integration method for your businesses maturity.
Customer data platforms are helping companies better understand and act on data. In this blog, we dig into what CDPs really are, why they exist, who they're for, and how they're being used.
Boost engagement by using data to find best-fit accounts, prioritize warm leads, and personalize emails at scale.
Identity resolution can mean the difference between great and “just ok” customer experiences. Here are 3 B2B identity resolution strategies we’ve seen.
The single customer view, or the 360 degree customer view, is a strategy designed to personalize customer experiences and promote operational efficiency.
Two popular martech tools, CDPs and DMPs, are commonly confused with one another. In this article, we explain the differences between them.
Hull is excited to announce a powerful integration with the industry's leading workflow tool, Zapier.