We've spotted a trend amongst SaaS teams in how they approach lead qualification; pre-qualifying leads with data and syncing to sales in real-time.
What matters is the buyer and the buyer's journey (which is changing). At some stage, sales must reach out and marketing has to engage leads.
One of the most common questions our customers ask is "how are other teams using Hull?". Here's the top five use cases
New to customer data integration? Here's our quick start guide with best practices & pitfalls to avoid.
You must pinpoint "fit" and "intent". Weak mid-funnel marketing fails to qualify leads. Here are the best practices we've seen data-driven marketing teams use.
Learn how to create a golden customer record from all your customer data to act as your single source of truth for all your tools and tools. Part of The Complete Guide to Customer Data.
New to customer data integration? Here's our quick start guide with best practices & pitfalls to avoid.
Data flow diagrams are the difference between teams who understand their martech tools & data and those who don't. Here's how to draw yours.
We've spotted sales teams are using real-time data to enable their sales teams. Using triggers from inside their product, website, review sites, social & more to automate personalized sales outreach.
The best practices in finding resources, organizing your teams, and maximizing efficiency across your company.
Personalization is more than “Hi {first name}!”. Orchestration and personalization are two sides of the same coin. Here's our six-part framework.
The data you need in one tool is usually in another. This guide covers how & why to use choose the right customer data integration method for your businesses maturity.
7000+ martech tools; how do you choose? Here's our back-of-napkin framework to assess and “hire” tools for jobs-to-be-done.