Customer OperationsA blog by the team at Hull

There are two types of marketers; those who work in the Stone Age, and those who leverage customer data.

One sends generic, send-to-all spam - “publish it and they will come”.

The other sends 1:1 personalized, automated messages at scale.

At your...

$10 million ARR is a lofty goal. But what separates the teams that struggle to grow much beyond the $10 million milestone, and those that punch through it and grow even faster?

Your role as marketing expands into four key areas. You’re probably executing...

Bewildered by 5000+ Martech tools? Unsure of best practices for using marketing technology? Questioning how you use dozens of separate tools together effectively? This customer data management guide is for you.

First step. Stop calling it a “Marketing...

Startup team alignment is spelled. I.C.P.

Ideal. Customer. Profile.

If and only if you have a clear ideal customer profile, then you can align and optimize all your customer-facing teams - sales, marketing, customer success, product, support, founders...

Personalization. In a world of abundant data. Why can't we do any better than “Hi {firstname}” ?!

With all our analytics tools, advanced CRMs, customer profiling, and feedback systems - our messaging is still in the stone age.

“Hi firstname” (and...