Recent articles

Customer Data Management: Key Considerations & Best Practices

In this blog, we cover 6 key considerations to get started on managing your customer data.

Should Your CRM or Marketing Automation Platform Be Your “Source of Truth”?

Marketing ops managers and system admins are all too familiar with this question. Read on to find out our take.

7 Strategies to Combat Bad Data Quality in B2B Marketing

Bad data can rear its ugly head in a lot of different ways. In this blog, we cover several common examples of poor data quality and seven strategies to improve.

Recommended Reads

SaaS Customer Data Integration: The Complete Guide

New to customer data integration? Here's our quick start guide with best practices & pitfalls to avoid.

How To Build A Better Qualified SaaS Lead In 2019

You must pinpoint "fit" and "intent". Weak mid-funnel marketing fails to qualify leads. Here are the best practices we've seen data-driven marketing teams use.

How To Create A Single Source Of Truth For Your Customer Data

Learn how to create a golden customer record from all your customer data to act as your single source of truth for all your tools and tools. Part of The Complete Guide to Customer Data.

All articles

31st January 2020

Customer Data Integration Best Practices At Any Scale

The data you need in one tool is usually in another. This guide covers how & why to use choose the right customer data integration method for your businesses maturity.

28th January 2020

Customer Data Platforms: What You Need To Know In 2020

Customer data platforms are helping companies better understand and act on data. In this blog, we dig into what CDPs really are, why they exist, who they're for, and how they're being used.

20th January 2020

3 Tactics for Using Data to Boost Sales Engagement

Boost engagement by using data to find best-fit accounts, prioritize warm leads, and personalize emails at scale.

14th January 2020

Identity Resolution Strategies for B2B

Identity resolution can mean the difference between great and “just ok” customer experiences. Here are 3 B2B identity resolution strategies we’ve seen.

13th January 2020

The Single Customer View: The What, Why, & How for B2B Marketers

The single customer view, or the 360 degree customer view, is a strategy designed to personalize customer experiences and promote operational efficiency.

9th January 2020

CDPs vs. DMPs: A Guide

Two popular martech tools, CDPs and DMPs, are commonly confused with one another. In this article, we explain the differences between them.

11th December 2019

Hull launches new integration with leading workflow engine, Zapier

Hull is excited to announce a powerful integration with the industry's leading workflow tool, Zapier.