Boost engagement by using data to find best-fit accounts, prioritize warm leads, and personalize emails at scale.
Identity resolution can mean the difference between great and “just ok” customer experiences. Here are 3 B2B identity resolution strategies we’ve seen.
The single customer view, or the 360 degree customer view, is a strategy designed to personalize customer experiences and promote operational efficiency.
New to customer data integration? Here's our quick start guide with best practices & pitfalls to avoid.
You must pinpoint "fit" and "intent". Weak mid-funnel marketing fails to qualify leads. Here are the best practices we've seen data-driven marketing teams use.
Learn how to create a golden customer record from all your customer data to act as your single source of truth for all your tools and tools. Part of The Complete Guide to Customer Data.
Two popular martech tools, CDPs and DMPs, are commonly confused with one another. In this article, we explain the differences between them.
Hull is excited to announce a powerful integration with the industry's leading workflow tool, Zapier.
Brittany Berger, entrepreneur and former Head of Content and PR at Mention, shares her favorite tools and the growth misconception she hears the most.
Hull releases Pipedrive Connector to supercharge your sales process. Hull's Pipedrive Connector syncs with Pipedrive Persons and Organzations.
Privateaser was able to increase monthly revenue closed per account rep by 3x by unifying their data in Hull.
Aazar Ali Shad, Head of Growth at Userpilot, talks growth misconceptions and what's next on his radar.
Hull's PostgreSQL Connector sends Hull Users, Accounts, and Events to your PostgreSQL data warehouse for advanced reporting and analytics.