Recent articles

Spotted: Lead Scoring & Signals

Lead scoring is a widely used practice, but arbitrary scores have limited utility. Here’s how we’ve spotted teams using lead scoring & signals.

Spotted: Data Enrichment Tools & Best Practices

Almost every team we work with at Hull uses data enrichment to qualify leads, personalize messages, and fill in their profiles. Here’s the best practices we’ve spotted.

Spotted: Web personalization for B2B

Your website has the widest reach, but is the trickiest to personalize. Here’s the web personalization trends we noticed B2B teams using.

Recommended reads

How to Build a Better Qualified Lead

You must pinpoint "fit" and "intent". Weak mid-funnel marketing fails to qualify leads. Here are the best practices we've seen data-driven marketing teams use.

Customer data integration: How to fix your SaaS fRaNkenSTaCk

Your customer data is all over the place. But how do you bring it all together?

How to 10X your Account-Based Marketing with the Reveal Loop

With advanced ABM, “not enough data" is rarely the underlying problem. Your problem is tying all this data together.

All articles

22nd March 2018

Spotted: Universal Lead Tracking

Scaling SaaS startups generate leads from more channels than ever. Here’s how they’re tracking, unifying and taking action on all of their lead data.

14th March 2018

Spotted: Email personalization at scale

"Personal email" more than a plain text template. Here's the best practices how data-driven teams are delivering 1:1 email personalization at scale.

8th March 2018

Announcing: The tres-transparent, all-new Hull Dashboard

Now, the new Hull Dashboard gives you a portal into all your customer data in a way you’ve never seen before. And it’s a bit more French too.

6th March 2018

Spotted: Personalized, omnichannel lead nurturing

We noticed teams using Hull to nurture leads across channels with personalized content. Here’s how they did it, and the results they saw.

1st March 2018

Spotted: Customer data integration without integrations

Integrations aren’t the only way to integrate customer data. As startups-turn-scale-up, we see most startups move beyond integrations to these five tactics.

27th February 2018

Spotted: Account-based retargeting ads

We’re seeing more B2B SaaS teams using account-based retargeting ads (vs. traditional retargeting ads).

22nd December 2017

New Features: The "Tracking" Update

Announcing the URL Shortener, Pixel Tracking, Form Tracking, and QueryString API