This is the fourth chapter in our customer data academy - subscribe above to get the full series.
Previously, we’ve discussed the customer stack model for simply explaining how customer data should form a loop between messaging people, tracking reactions...Read More »
This is chapter two in our 5-part series in the customer data academy - subscribe above for more!
Previously, we’ve talked about the building a schemaless customer data model with the “Customer Stack” - a closed loop of customer data between messaging...Read More »
Question: If personalization is so awesome, why isn’t everyone doing it?
Answer: No one has a personalization strategy! No one knows how to pull together all their tools, teams, data, and content to orchestrate perfect 1:1 personalization.
Personalization...Read More »
Customer journey mapping should be more than a pretty picture.
Of course - the process of mapping out how a customer’s experience is (and should be) can help align every customer-facing team and operation. "It’s the customer first!"
But once those...Read More »
There are two types of marketers; those who work in the Stone Age, and those who leverage customer data.
One sends generic, send-to-all spam - “publish it and they will come”.
The other sends 1:1 personalized, automated messages at scale.
At your...Read More »