Recent articles

Introducing: Google Single Sign On (SSO) for Hull

At Hull, we're taking steps to ensure our platform is more reliable, more streamlined, and more secure each day. Introducing: Google Single Sign On (SSO) for Hull.

We've updated our Intercom Connector!

We've made some changes to our Intercom Connector, allowing for support for Intercom Companies and Leads, among other new features.

New product feature: Batch update your Hull User & Account attribute values with a few clicks

Hull's highly-anticipated UX update enables customers to seamlessly modify User and Account attributes with a fully "no code" approach.

Recommended Reads

SaaS Customer Data Integration: The Complete Guide

New to customer data integration? Here's our quick start guide with best practices & pitfalls to avoid.

How To Build A Better Qualified SaaS Lead In 2019

You must pinpoint "fit" and "intent". Weak mid-funnel marketing fails to qualify leads. Here are the best practices we've seen data-driven marketing teams use.

How To Create A Single Source Of Truth For Your Customer Data

Learn how to create a golden customer record from all your customer data to act as your single source of truth for all your tools and tools. Part of The Complete Guide to Customer Data.

All articles

14th September 2020

What's new with Hull's Google Sheets Importer?

We've made some game-changing updates to our Google Sheets Importer to make this Connector more robust, flexible, and easier to use than ever before.

2nd September 2020

Guest post: Using Facebook retargeting to increase conversion and feature adoption

In this blog post, authored by Aazar Ali Shad, Head of Growth at Userpilot, Aazar talks about going beyond in-app features to help increase product adoption.

26th August 2020

Learn how Paddle got a 30% reply rate on their cold outbound emails

UK's fastest growing software company, Paddle, shares the secrets of their success in this 1-hour webinar, alongside experts from Hull, Outreach, and GoodFit.

19th August 2020

Upcoming Webinar: How To Achieve a 30% Reply Rate on Cold Outbound Emails

Join us on Wednesday, August 26th for an in-depth webinar with experts from Hull, Paddle, Outreach, and GoodFit to uncover how Paddle achieved a consistent 30% reply rate on cold emails.

12th August 2020

Why a free trial business model may not be the right strategy for you

Many businesses adopt a free trial business model looking for that coveted "hockey stick" growth curve. But here's why it may not make the most sense for your business.

21st July 2020

Code Hacks @ Hull: Creating Unified Email Exclusion Lists

Email exclusion lists are key to proper customer data management, but how do you create them at scale and with so many tools across your tech stack? We cover this in our newest blog post.

10th July 2020

Missed "Between Two Firms"? Catch the replay and transcript here!

If you missed our "fireside chat" with Romain, Michael (CEO, mParticle), and David (Co-founder, CDP Institute), not to worry! We've recorded it and provided the transcript here so you can catch up.