Hull and GrowthMentor bring you Mentor Musings, a collection of insights, tactics, ideas, and musings about B2B growth strategies from the experts themselves.
Hugo Hamel is CEO and CMO of Enrich³, a marketing agency specializing in the personalization of digital channels (websites, e-mails, videos, paid advertising and social media). A huge proponent of customer experience, Hugo achieves results for his clients by leveraging his expertise on both the business and technical sides of an organization.
In a few words or phrases, what does growth mean to you?
Growth is not just about creating positive results from insights of the entire customer journey. It's also about keeping an open mind towards what you think or do wrong with humility.
In your experience, what has been the most impactful growth lever?
Getting external help to get a better perspective from people that are outside your network and that are from all around the world. That way, you don't just get to meet new people, but you meet amazing people that might share the same values are you.
What is the biggest misconception out there in the field of growth?
Growth hacks are a solution to a problem is a misconception. Growth hacks can be part of the solution, but they aren't the entirety of it.
Any "must have" tools or technology you use?
Google Analytics, Conversion optimization and Personalization tool (Google Optimize), Session recording and Heatmap (Hotjar)
Future outlook: what's next on your agenda?
Helping B2B businesses getting started with personalization in their marketing while not forgetting the humans that are involved in the equation of their strategy.
Connect with Hugo
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Angela brings over a decade of B2B technology marketing experience to her role as the Director of Marketing at Hull. Prior to Hull, she spent 5 years at utility data aggregator, Urjanet, where she held various roles in demand generation, marketing operations, and product marketing.