Customer data has many moving parts - tools, teams, and data. Start with a simple four-part model to explain how customer data should flow in a closed loop.
Data is often a complete mess. Before your data is usable in whatever tool or database you need it, you need to cleanse it. Learn how with our combine-connect-compute framework.
Your customer data is siloed and scattered across different tools owned by different teams. Learn which of the seven common data integration methods works best for your startup.
Your tools, teams, and data can become more than the sum of their parts. With clean, integrated customer data, how can you use it to scale, automate, personalise your entire customer journey?
All customer data management comes down to people. Teams own tools. Tools own data. How do you bring your "Wild West" of tools, teams, and data under control?