Why a free trial business model may not be the right strategy for you

This week, Hull CEO, Romain Dardour, joins the Wes Bush, host of the Product Led Podcast, for an engaging conversation about Hull's own experience launching a free trial business model.

Romain discusses:

  • Why Hull went with a free trial model versus freemium or other business model
  • What happened with the free trial
  • What he'd change going forward

Catch the podcast here.

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Angela Sun

Angela brings over a decade of B2B technology marketing experience to her role as the Director of Marketing at Hull. Prior to Hull, she spent 5 years at utility data aggregator, Urjanet, where she held various roles in demand generation, marketing operations, and product marketing.