Hull announces new Marketo Connector

We are delighted to announce the release of our new Marketo Connector!

Marketo is a leading marketing automation tool that allows you to automate multi-channel marketing campaigns, manage leads, create marketing campaign assets, and more.

This new Connector allows you to leverage Hull's ability to create advanced, granular segments in order to create hyper-personalized marketing and email sequences in Marketo. This use case is similar to how many of our customers currently use our Mailchimp, Customer.io, and Outreach connectors.

This Marketo Connector has 3 main features:

• Fetching Leads: The Marketo Connector ingests your Leads and their attributes and makes them available in Hull.
• Fetching Activities: Pull your Lead Activities like "Opened email" and "Clicked email" into Hull.
• Send Leads to Marketo: The Marketo Connector lets you define the Segments of Users you would like to sync with your Marketo instance, so you can fine-tune the Leads you send to Marketo.

Here are the steps to follow to complete the full set-up of the connector:

• Connect Marketo using your login credentials.

• Define your identity resolution strategy.

• Fetch users with their events and attributes. Define and map incoming (from Marketo to Hull) attributes.

• Send users from Hull to Marketo. Define your whitelisted segments and outgoing attributes.

Got questions? Reach out to your account representative for more information, or send us a chat!