Podcast: Create a SaaS Personalization Strategy that Scales

The Growth Hub podcast header

Originally published on The Growth Hub podcast.

  • What growth really means within the context of B2B SaaS
  • The importance of defining and building your growth model around your North Star Metric
  • The 5-part framework to achieve personalisation at scale...

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120 Segmentation Ideas (From our internal swipe file)

You need to stop, generic "send to all" broadcasts messages, and start talking to your leads and customers in the way that matters to them.

... you've probably heard that sort of advice before, but sometime's it's difficult to know what to say or...

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Secrets of Segmentation: Examples, Analysis and Strategy Guide [Free Cheatsheet]


Leaky funnels.

A constant struggle for every marketer.

You spend a ton of resources getting visitors, getting their email address and marketing to them. And yet many drop off.

The problem is most marketers send broadcast the same messages to everyone...

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How to Build Your Full Sales, Marketing and Customer Stack

Bewildered by 5000+ Martech tools? Unsure of best practices for using marketing technology? Questioning how you use dozens of separate tools together effectively? This guide is for you.

First step. Stop calling it a “Marketing Stack. Focusing on technology...

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Is Orchestration the Last Missing Piece of the ABM Puzzle?

With SiriusDecisions event happening last week, I’ve seen a ton of Account Based Marketing, Account Based Everything, Account Based Whatever posts.

It got me thinking about the Account Based approach and why so many tools are necessary. So much...

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