How To Avoid "Frankenstack Syndrome" In Your SaaS Company13th Apr 2017
B2B marketing is hard. Using so many tools makes it harder.
Most tools keep some record of each contact profile, storing a name, email address, or ID (even if it’s just an anonymous visitor cookie). The problem is they don’t share data. As a result, we build these silos of data stuck in different tools. So what?
Siloed tools typically means misaligned teams. Working off different data, it means sales, marketing and customer success fall out of sync and into disagreement.
Some companies have figured out how to solve this. The rest are building a mis-matched collection of independent tools - a “Frankenstack” - driving their teams apart.
Which one are you? Find out in this test below!
Prev 'Ed of Growth at Hull, working on all things content, acquisition & conversion. Conference speaker, flight hacker, prev. employee #1 at inbound.org (acq. HubSpot). Now at Behind The Growth
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