All articles

2nd November 2017

How To Enrich Your Data With Incoming Webhooks In Hull.io

Easily capture data from other tools’ outgoing webhooks and then put it to work in your other tools

23rd October 2017

How To Reduce Net Churn Rate For Your SaaS In 2019

I run Hull’s Customer Success department, which I can gladly say is running a sub 1% net churn rate this year. Here's how.

11th October 2017

10 Reasons Why Clearbit Is Better With Hull

Here's the 10 reasons why our customers love to sync Clearbit data to all your tools through Hull's customer data platform.

4th October 2017

Customer data governance for scaling, squabbling startups

How do you manage perfect customer data with imperfect people? Here are the best practice we've observed in scaling startups

25th September 2017

How Oz Content 20x Increased Marketing Qualified Leads

Oz Content continues to have bold ambitions to continue building their agile mid-funnel marketing that no competitor can touch

14th September 2017

Cloud Orchestration: Coordinate Your Tools, Teams & Data

How do you orchestrate all your tools, teams, and data to design and deliver the perfect customer journey

30th August 2017

Data Cleansing: How To Clean 34 Layers Of SaaS Customer Data

Your customer operations is only as good as your data. How do you get your customer data fit for your customer operations?

17th August 2017

Content Mapping to Fix your Stone Age Messaging

Personalized content management is a pain-in-the-ass. Here's how to fix it.

11th August 2017

Lifecycle Marketing: The Definitive Guide For SaaS (2019)

Post Series B, your role as a marketing team expands into four key areas. You’re probably executing the first three already.

8th August 2017

Simplify Your Sales Process With This Customer Stack Data Model

Bewildered by 5000+ Martech tools? Unsure of best practices for using marketing technology? How to unify dozens of siloed tools? This customer data management guide is for you.