The purpose of a tracking plan is to define the key stages of your lifecycle, and make sure that tracking is consistent in all your tools.
In sales and marketing, it’s helpful to think of funnels and lifecylces to illustrate how people move towards first becoming a customer, and then becoming a successful customer.
Slides and notes from Learn Inbound 2016 in Dublin
New to customer data integration? Here's our quick start guide with best practices & pitfalls to avoid.