All articles

2nd November 2016

How To Create A Tracking Plan For Your Customer Lifecycle

The purpose of a tracking plan is to define the key stages of your lifecycle, and make sure that tracking is consistent in all your tools.

2nd November 2016

What Does Your Customer Lifecycle Look Like? (Free Tool)

In sales and marketing, it’s helpful to think of funnels and lifecylces to illustrate how people move towards first becoming a customer, and then becoming a successful customer.

18th October 2016

How To Create Content Your Audience Will Love In 2019

Slides and notes from Learn Inbound 2016 in Dublin

15th August 2016

SaaS Customer Data Integration: The Complete Guide

New to customer data integration? Here's our quick start guide with best practices & pitfalls to avoid.