We've spotted sales teams are using real-time data to enable their sales teams. Using triggers from inside their product, website, review sites, social & more to automate personalized sales outreach.
The best practices in finding resources, organizing your teams, and maximizing efficiency across your company.
Personalization is more than “Hi {first name}!”. Orchestration and personalization are two sides of the same coin. Here's our six-part framework.
The data you need in one tool is usually in another. This guide covers how & why to use choose the right customer data integration method for your businesses maturity.
7000+ martech tools; how do you choose? Here's our back-of-napkin framework to assess and “hire” tools for jobs-to-be-done.
Learn how to create a golden customer record from all your customer data to act as your single source of truth for all your tools and tools. Part of The Complete Guide to Customer Data.
Learn how to create a customer journey map to align your teams & understand the data you need to track, attribute & sync across your organization.
Ideal customer profiles (ICPs) enable strategic focus and define your customer data model. We recommend every team starts here. (Part 1 of our 7-Part Beginners Guide to Customer Data)
Multi-touch attribution is very similar to other data integration problems. Here's how teams like Pollfish, Drift & Lengow are building attribution models.
Sales and marketing don't easily work together. One of our largest Spotted posts addresses the best practices we've seen