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4th December 2018

Outbound vs Inbound Marketing: What's The Difference In 2019?

What matters is the buyer and the buyer's journey (which is changing). At some stage, sales must reach out and marketing has to engage leads.

27th November 2018

Announcing Hull Playbooks: How SaaS teams use Hull

One of the most common questions our customers ask is "how are other teams using Hull?". Here's the top five use cases

13th November 2018

How to Draw Customer Data Flow Diagrams (Free Templates)

Data flow diagrams are the difference between teams who understand their martech tools & data and those who don't. Here's how to draw yours.

6th November 2018

B2B Sales Enablement With Automated Triggers (2019)

We've spotted sales teams are using real-time data to enable their sales teams. Using triggers from inside their product, website, review sites, social & more to automate personalized sales outreach.

30th October 2018

Customer Data Management & Operations Best Practices In 2019

The best practices in finding resources, organizing your teams, and maximizing efficiency across your company.

23rd October 2018

Personalization At Scale: The Definitive Guide (2019)

Personalization is more than “Hi {first name}!”. Orchestration and personalization are two sides of the same coin. Here's our six-part framework.

16th October 2018

Customer Data Integration Best Practices At Any Scale (2019)

The data you need in one tool is usually in another. This guide covers how & why to use choose the right customer data integration method for your businesses maturity.

10th October 2018

The MarTech Napkin: How To Choose Your Marketing Stack In 2019

7000+ martech tools; how do you choose? Here's our back-of-napkin framework to assess and “hire” tools for jobs-to-be-done.

2nd October 2018

How To Create A Single Source Of Truth For Your Customer Data

Learn how to create a golden customer record from all your customer data to act as your single source of truth for all your tools and tools. Part of The Complete Guide to Customer Data.

1st October 2018

Customer Journey Maps: The Complete Guide For B2B SaaS

Learn how to create a customer journey map to align your teams & understand the data you need to track, attribute & sync across your organization.