The data-driven team at Gorgias needed to understand which of their marketing channels were generating the most revenue.
Lessons learned from Hull's Director of Integration, Tim Liu.
Spendesk wanted to make outbound sales efforts more intelligent through better data enrichment and segmentation capabilities.
Sales has been a fortunate beneficiary of CDP technology. Read on for how sales teams have uncovered significant value using their organization’s CDP to execute on account-based selling initiatives.
Your organization may not need another tool in your tech, but rather, a way to unify your existing ones. Find out 5 ways to grow revenue just by centralizing your customer and prospect data.
Criteria Corp needed the ability to get time-sensitive marketing-generated leads from HubSpot to Outreach for their SDR team to quickly follow up on.
The age-old cliche of sales and marketing butting heads is all too real. What causes it and how can you re-align the teams to achieve success?
Customer data platforms are helping companies better understand and act on data. In this blog, we dig into what CDPs really are, why they exist, who they're for, and how they're being used.
Large enterprises have been realizing the benefits of customer data platforms (CDPs) for years. Find out what makes mid-market B2B companies a great fit for investing in a CDP.
How data-driven marketers generate leads for sales that convert without finding new contacts.