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16th September 2019

Gorgias Improves Account Insight and ROI Attribution with Hull

The data-driven team at Gorgias needed to understand which of their marketing channels were generating the most revenue.

9th September 2019

The 5 Major Reasons My Data Integration Projects Failed

Lessons learned from Hull's Director of Integration, Tim Liu.

28th August 2019

Spendesk Makes Sales Outreach & Data Management Smarter with Hull

Spendesk wanted to make outbound sales efforts more intelligent through better data enrichment and segmentation capabilities.

19th August 2019

3 Ways Sales Can Use a CDP to Improve Account-Based Selling

Sales has been a fortunate beneficiary of CDP technology. Read on for how sales teams have uncovered significant value using their organization’s CDP to execute on account-based selling initiatives.

6th August 2019

5 Ways Centralizing Customer Data Can Grow Revenue

Your organization may not need another tool in your tech, but rather, a way to unify your existing ones. Find out 5 ways to grow revenue just by centralizing your customer and prospect data.

26th July 2019

Criteria Corp Introduces Account-Based Selling with Hull

Criteria Corp needed the ability to get time-sensitive marketing-generated leads from HubSpot to Outreach for their SDR team to quickly follow up on.

18th June 2019

The #1 Cause of Sales & Marketing Misalignment (and How to Get Back on Track)

The age-old cliche of sales and marketing butting heads is all too real. What causes it and how can you re-align the teams to achieve success?

6th June 2019

What Is (And Who Needs) a Customer Data Platform?

Customer data platforms are helping companies better understand and act on data. In this blog, we dig into what CDPs really are, why they exist, who they're for, and how they're being used.

30th May 2019

Why Mid-Market B2B Companies Have the Most to Gain from a Customer Data Platform (CDP)

Large enterprises have been realizing the benefits of customer data platforms (CDPs) for years. Find out what makes mid-market B2B companies a great fit for investing in a CDP.

5th March 2019

Spotted: Data-Driven Lead Generation Strategies

How data-driven marketers generate leads for sales that convert without finding new contacts.