All articles

9th March 2020

Should Your CRM or Marketing Automation Platform Be Your “Source of Truth”?

Marketing ops managers and system admins are all too familiar with this question. Read on to find out our take.

3rd March 2020

7 Strategies to Combat Bad Data Quality in B2B Marketing

Bad data can rear its ugly head in a lot of different ways. In this blog, we cover several common examples of poor data quality and seven strategies to improve.

31st January 2020

Customer Data Integration Best Practices At Any Scale

The data you need in one tool is usually in another. This guide covers how & why to use choose the right customer data integration method for your businesses maturity.

28th January 2020

Customer Data Platforms: What You Need To Know In 2020

Customer data platforms are helping companies better understand and act on data. In this blog, we dig into what CDPs really are, why they exist, who they're for, and how they're being used.

20th January 2020

3 Tactics for Using Data to Boost Sales Engagement

Boost engagement by using data to find best-fit accounts, prioritize warm leads, and personalize emails at scale.

14th January 2020

Identity Resolution Strategies for B2B

Identity resolution can mean the difference between great and “just ok” customer experiences. Here are 3 B2B identity resolution strategies we’ve seen.

13th January 2020

The Single Customer View: The What, Why, & How for B2B Marketers

The single customer view, or the 360 degree customer view, is a strategy designed to personalize customer experiences and promote operational efficiency.

9th January 2020

CDPs vs. DMPs: A Guide

Two popular martech tools, CDPs and DMPs, are commonly confused with one another. In this article, we explain the differences between them.

11th December 2019

Hull launches new integration with leading workflow engine, Zapier

Hull is excited to announce a powerful integration with the industry's leading workflow tool, Zapier.

25th November 2019

B2B Growth Mentor Musings: Brittany Berger

Brittany Berger, entrepreneur and former Head of Content and PR at Mention, shares her favorite tools and the growth misconception she hears the most.