All articles

12th August 2020

Why a free trial business model may not be the right strategy for you

Many businesses adopt a free trial business model looking for that coveted "hockey stick" growth curve. But here's why it may not make the most sense for your business.

21st July 2020

Code Hacks @ Hull: Creating Unified Email Exclusion Lists

Email exclusion lists are key to proper customer data management, but how do you create them at scale and with so many tools across your tech stack? We cover this in our newest blog post.

10th July 2020

Missed "Between Two Firms"? Catch the replay and transcript here!

If you missed our "fireside chat" with Romain, Michael (CEO, mParticle), and David (Co-founder, CDP Institute), not to worry! We've recorded it and provided the transcript here so you can catch up.

1st July 2020

Upcoming Webinar: "Between Two [CDP] Firms" with Hull and mParticle, moderated by The CDP Institute

Hull CEO, Romain Dardour, will be joined by Michael Katz of mParticle and David Raab of The CDP Institute in an engaging discussion around all things CDP. Tune in on Wednesday, July 8 at 2:30 PM ET.

30th June 2020

Top CDP Use Cases for B2B Organizations in 2020

Read how a CDP can help your organization across: Customer Research, Acquisition, Activation, Retention & Upsell, Reporting & Analytics, and Data Management

26th June 2020

What are data “fallback strategies”?

Data “fallback strategies” are used to reconcile data from many different sources, and surface the “truest” or most reliable source when available.

2nd June 2020

How Using Your Product Data Can Help Close More Deals

At Userpilot's Product Drive virtual summit, Hull's CEO, Romain Dardour, discusses how this underrated and underutilized data source can be used to drive more conversions for sales and marketing.

2nd June 2020

5 Signs Your Agile Development Process Needs Help

At Userpilot's Product Drive virtual summit, Hull's Product Owner, Michal Raczka, discusses 5 critical signs your agile development process may need to be revamped.

28th May 2020

Podcast Appearance: How Near Failure Led to Hull's Strategic Pivot

Pivoting isn't easy, but in many cases, it's necessary for survival. Stefan Koenig discusses making the switch after realizing the incredible opportunity in the data integration and CDP space.

18th May 2020

Surviving or Thriving? 4 Ways a CDP Promotes Business Growth in Critical Times

Democratizing customer data access is critical to support business continuity. Here are 4 ways a CDP can sustain businesses in the short term and create a solid foundation for growth long-term.