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30th October 2018

Customer Data Management & Operations without the politics

The best practices in finding resources, organizing your teams, and maximizing efficiency across your company.

23rd October 2018

Orchestration is Personalization at Scale

Personalization is more than “Hi {first name}!”. Orchestration and personalization are two sides of the same coin. Here's our six-part framework.

16th October 2018

Customer Data Integration Best Practices at Any Scale

The data you need in one tool is usually in another. This guide covers how & why to use choose the right customer data integration method for your businesses maturity.

10th October 2018

Choosing Your Marketing Technology Stack in 2018 (The Martech Napkin)

7000+ martech tools; how do you choose? Here's our back-of-napkin framework to assess and “hire” tools for jobs-to-be-done.

2nd October 2018

Creating a “Single Source of Truth” for Your Customer Data

Learn how to create a golden customer record from all your customer data to act as your single source of truth for all your tools and tools. Part of The Complete Guide to Customer Data.

1st October 2018

Customer Journey Mapping, Analytics & Attribution Modeling

Learn how to create a customer journey map to align your teams & understand the data you need to track, attribute & sync across your organization.

30th September 2018

How to create an ideal customer profile & data model

Ideal customer profiles (ICPs) enable strategic focus and define your customer data model. We recommend every team starts here. (Part 1 of our 7-Part Beginners Guide to Customer Data)

25th September 2018

Spotted: Multi-Touch Attribution Modeling

Multi-touch attribution is very similar to other data integration problems. Here's how teams like Pollfish, Drift & Lengow are building attribution models.

18th September 2018

Spotted: Sales Marketing Alignment in 2018

Sales and marketing don't easily work together. One of our largest Spotted posts addresses the best practices we've seen

12th April 2018

Spotted: Lead Scoring & Signals

Lead scoring is a widely used practice, but arbitrary scores have limited utility. Here’s how we’ve spotted teams using lead scoring & signals.