Many businesses adopt a free trial business model looking for that coveted "hockey stick" growth curve. But here's why it may not make the most sense for your business.
Email exclusion lists are key to proper customer data management, but how do you create them at scale and with so many tools across your tech stack? We cover this in our newest blog post.
If you missed our "fireside chat" with Romain, Michael (CEO, mParticle), and David (Co-founder, CDP Institute), not to worry! We've recorded it and provided the transcript here so you can catch up.
Hull CEO, Romain Dardour, will be joined by Michael Katz of mParticle and David Raab of The CDP Institute in an engaging discussion around all things CDP. Tune in on Wednesday, July 8 at 2:30 PM ET.
Read how a CDP can help your organization across: Customer Research, Acquisition, Activation, Retention & Upsell, Reporting & Analytics, and Data Management
Data âfallback strategiesâ are used to reconcile data from many different sources, and surface the âtruestâ or most reliable source when available.
At Userpilot's Product Drive virtual summit, Hull's CEO, Romain Dardour, discusses how this underrated and underutilized data source can be used to drive more conversions for sales and marketing.
At Userpilot's Product Drive virtual summit, Hull's Product Owner, Michal Raczka, discusses 5 critical signs your agile development process may need to be revamped.
Pivoting isn't easy, but in many cases, it's necessary for survival. Stefan Koenig discusses making the switch after realizing the incredible opportunity in the data integration and CDP space.
Democratizing customer data access is critical to support business continuity. Here are 4 ways a CDP can sustain businesses in the short term and create a solid foundation for growth long-term.