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19th February 2019

Introducing Hull for Outreach: Automation for Sales Reps

We're excited to launch Hull for Outreach. Now you can have marketing-scale automation in the hands of your sales reps.

12th February 2019

Introducing Free Trials At Hull: Unify & Sync Customer Data

From today, you can sign up and try out Hull free for 14-days with your own data - without having to talk to one of our product experts or solution engineers.

23rd January 2019

Why 2019 Is The Year Of Growth Engineering In SaaS

In this post, we're going to share where growth engineers come from and why they're here to stay. But first, we need to set some context...

18th December 2018

Spotted: Account-Based Marketing Strategies

The best practices & pitfalls avoided we've spotted amongst teams building our their account-based marketing strategies this year.

11th December 2018

Spotted: Lead Qualification Trends, Tactics & Techniques

We've spotted a trend amongst SaaS teams in how they approach lead qualification; pre-qualifying leads with data and syncing to sales in real-time.

4th December 2018

Outbound vs Inbound Marketing: What's The Difference In 2019?

What matters is the buyer and the buyer's journey (which is changing). At some stage, sales must reach out and marketing has to engage leads.

27th November 2018

Announcing Hull Playbooks: How SaaS teams use Hull

One of the most common questions our customers ask is "how are other teams using Hull?". Here's the top five use cases

13th November 2018

How to Draw Customer Data Flow Diagrams (Free Templates)

Data flow diagrams are the difference between teams who understand their martech tools & data and those who don't. Here's how to draw yours.

6th November 2018

B2B Sales Enablement With Automated Triggers (2019)

We've spotted sales teams are using real-time data to enable their sales teams. Using triggers from inside their product, website, review sites, social & more to automate personalized sales outreach.

30th October 2018

Customer Data Management & Operations Best Practices In 2019

The best practices in finding resources, organizing your teams, and maximizing efficiency across your company.