All articles

31st January 2020

Customer Data Integration Best Practices At Any Scale

The data you need in one tool is usually in another. This guide covers how & why to use choose the right customer data integration method for your businesses maturity.

28th January 2020

Customer Data Platforms (CDP): What You Need To Know In 2020

Customer data platforms (CDPs) are helping companies better understand and act on data. In this blog, we dig into what CDPs really are, why they exist, who they're for, and how they're being used.

20th January 2020

3 Tactics for Using Data to Boost Sales Engagement

Boost engagement by using data to find best-fit accounts, prioritize warm leads, and personalize emails at scale.

14th January 2020

Identity Resolution for B2B: Definition & Top Strategies

Identity resolution can mean the difference between great and “just ok” customer experiences. Here are 3 B2B identity resolution strategies we’ve seen.

13th January 2020

The Single Customer View (Or 360 Degree Customer View): The What, Why, & How for B2B Marketers

The single customer view, or the 360 degree customer view, is a strategy designed to personalize customer experiences and promote operational efficiency.

9th January 2020

CDPs vs. DMPs: A Guide

Two popular martech tools, CDPs and DMPs, are commonly confused with one another. In this article, we explain the differences between them.

11th December 2019

Hull launches new integration with leading workflow engine, Zapier

Hull is excited to announce a powerful integration with the industry's leading workflow tool, Zapier.

25th November 2019

B2B Growth Mentor Musings: Brittany Berger

Brittany Berger, entrepreneur and former Head of Content and PR at Mention, shares her favorite tools and the growth misconception she hears the most.

18th November 2019

Hull releases Pipedrive CRM Connector

Hull releases Pipedrive Connector to supercharge your sales process. Hull's Pipedrive Connector syncs with Pipedrive Persons and Organzations.

6th November 2019

Spotted: Data Enrichment Tools & Best Practices

Almost every team we work with at Hull uses data enrichment to qualify leads, personalize messages & complete profiles. Here are the best practices we’ve seen.