All articles

6th June 2019

What Is (And Who Needs) a Customer Data Platform?

Customer data platforms are helping companies better understand and act on data. In this blog, we dig into what CDPs really are, why they exist, who they're for, and how they're being used.

30th May 2019

Why Mid-Market B2B Companies Have the Most to Gain from a Customer Data Platform (CDP)

Large enterprises have been realizing the benefits of customer data platforms (CDPs) for years. Find out what makes mid-market B2B companies a great fit for investing in a CDP.

5th March 2019

Spotted: Data-Driven Lead Generation Strategies

How data-driven marketers generate leads for sales that convert without finding new contacts.

26th February 2019

Spotted: SaaS Free Trial Conversion Strategies

Every SaaS team with a free trial shares the same problem - their sales & marketing does not join up with their product and trial experience. Here's how data-driven marketers fix that.

19th February 2019

Introducing Hull for Outreach: Automation for Sales Reps

We're excited to launch Hull for Outreach. Now you can have marketing-scale automation in the hands of your sales reps.

12th February 2019

Introducing Free Trials At Hull: Unify & Sync Customer Data

From today, you can sign up and try out Hull free for 14-days with your own data - without having to talk to one of our product experts or solution engineers.

23rd January 2019

Why 2019 Is The Year Of Growth Engineering In SaaS

In this post, we're going to share where growth engineers come from and why they're here to stay. But first, we need to set some context...

18th December 2018

Spotted: Account-Based Marketing Strategies

The best practices & pitfalls avoided we've spotted amongst teams building our their account-based marketing strategies this year.

11th December 2018

Spotted: Lead Qualification Trends, Tactics & Techniques

We've spotted a trend amongst SaaS teams in how they approach lead qualification; pre-qualifying leads with data and syncing to sales in real-time.

4th December 2018

Outbound vs Inbound Marketing: What's The Difference In 2019?

What matters is the buyer and the buyer's journey (which is changing). At some stage, sales must reach out and marketing has to engage leads.