All articles

8th March 2018

Announcing: The tres-transparent, all-new Hull Dashboard

Now, the new Hull Dashboard gives you a portal into all your customer data in a way you’ve never seen before. And it’s a bit more French too.

6th March 2018

Spotted: Personalized, omnichannel lead nurturing

We noticed teams using Hull to nurture leads across channels with personalized content. Here’s how they did it, and the results they saw.

1st March 2018

Spotted: Customer data integration without integrations

Integrations aren’t the only way to integrate customer data. As startups-turn-scale-up, we see most startups move beyond integrations to these five tactics.

27th February 2018

Spotted: Account-based retargeting ads

We’re seeing more B2B SaaS teams using account-based retargeting ads (vs. traditional retargeting ads).

22nd December 2017

New Features: The "Tracking" Update

Announcing the URL Shortener, Pixel Tracking, Form Tracking, and QueryString API

4th December 2017

Getting Ready for GDPR at Hull

As the customer data platform of choice for many European and Global software startups, we’ll be GDPR compliant as a company, and as a data processor by March 1st, 2018.

4th December 2017

How to Make Sales Fight Over Your Marketing Qualified Leads

I hate to admit it, but this is not the first time I’ve heard Sales complain about poor quality MQLs.

28th November 2017

How to Build a Better Qualified Lead

You must pinpoint "fit" and "intent". Weak mid-funnel marketing fails to qualify leads. Here are the best practices we've seen data-driven marketing teams use.

16th November 2017

How to Convert More Free Trial Users into Revenue

These are the exact steps high-performing companies took to knock their free-trial conversion rate out of the park.

2nd November 2017

Announcing the Incoming Webhooks Connector

Easily capture data from other tools’ outgoing webhooks and then put it to work in your other tools