All articles

30th August 2017

Data cleansing: How to wipe out your 34 layers of customer data puke

Your customer operations is only as good as your data. How do you get your customer data fit for your customer operations?

23rd August 2017

Customer journey mapping in real-time

Customer journey mapping should be more than a pretty picture. They come alive with real-time data.

17th August 2017

Content Mapping to Fix your Stone Age Messaging

Personalized content management is a pain-in-the-ass. Here's how to fix it.

11th August 2017

Lifecycle Marketing: The fourth marketing key beyond Series B

Post Series B, your role as a marketing team expands into four key areas. You’re probably executing the first three already.

8th August 2017

Customer data model: How the customer stack simplifies everything

Bewildered by 5000+ Martech tools? Unsure of best practices for using marketing technology? How to unify dozens of siloed tools? This customer data management guide is for you.

7th August 2017

Beyond personas: How to build an ideal customer profile process

If (and only if) you have a clear ideal customer profile, then you can align and optimize all your customer-facing teams to pull in one direction.

2nd August 2017

Dynamic Content Beyond "Hi {firstname}" for Advanced Growth Teams

Despite working in a world of abundant data, our personalization sucks. Why can't we do any better than “Hi {firstname}” ?

1st August 2017

How to build a B2B customer profiling strategy like Amazon would

Customer profiling builds up an incredibly rich, detailed view of every Amazon customer account. How do you replicate that in your startup?

25th July 2017

Customer data integration: How to fix your SaaS fRaNkenSTaCk

Your customer data is all over the place. But how do you bring it all together?

19th July 2017

How to 10X your Account-Based Marketing with the Reveal Loop

With advanced ABM, “not enough data" is rarely the underlying problem. Your problem is tying all this data together.