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27th February 2018

Account-Based Retargeting Ads: The Complete Guide For Saas

We’re seeing more B2B SaaS teams using account-based retargeting ads (vs. traditional retargeting ads).

22nd December 2017

How To Use URL Tracking To Convert More SaaS Free Trials

Announcing the URL Shortener, Pixel Tracking, Form Tracking, and QueryString API

4th December 2017

How To Stay GDPR Compliant In 2019 With Hull.io

As the customer data platform of choice for many European and Global software startups, we’ll be GDPR compliant as a company, and as a data processor by March 1st, 2018.

4th December 2017

How to Make Sales Fight Over Your Marketing Qualified Leads

I hate to admit it, but this is not the first time I’ve heard Sales complain about poor quality MQLs.

28th November 2017

How To Build A Better Qualified SaaS Lead In 2019

You must pinpoint "fit" and "intent". Weak mid-funnel marketing fails to qualify leads. Here are the best practices we've seen data-driven marketing teams use.

16th November 2017

How To Convert More Free Trials Into Customers (In 5 Steps)

These are the exact steps high-performing companies took to knock their free-trial conversion rate out of the park.

2nd November 2017

How To Enrich Your Data With Incoming Webhooks In Hull.io

Easily capture data from other tools’ outgoing webhooks and then put it to work in your other tools

23rd October 2017

How To Reduce Net Churn Rate For Your SaaS In 2019

I run Hull’s Customer Success department, which I can gladly say is running a sub 1% net churn rate this year. Here's how.

11th October 2017

10 Reasons Why Clearbit Is Better With Hull

Here's the 10 reasons why our customers love to sync Clearbit data to all your tools through Hull's customer data platform.

4th October 2017

Customer data governance for scaling, squabbling startups

How do you manage perfect customer data with imperfect people? Here are the best practice we've observed in scaling startups