All articles

23rd October 2017

How Hull Achieved Less than 1% Net Churn Rate

I run Hull’s Customer Success department, which I can gladly say is running a sub 1% net churn rate this year. Here's how.

11th October 2017

10 reasons why Clearbit is better with Hull

Here's the 10 reasons why our customers love to sync Clearbit data to all your tools through Hull's customer data platform.

4th October 2017

Customer data governance for scaling, squabbling startups

How do you manage perfect customer data with imperfect people? Here are the best practice we've observed in scaling startups

25th September 2017

How Oz Content increased marketing-sourced qualified leads 20X

Oz Content continues to have bold ambitions to continue building their agile mid-funnel marketing that no competitor can touch

14th September 2017

Coordinate all your tools, teams, and data with cloud orchestration

How do you orchestrate all your tools, teams, and data to design and deliver the perfect customer journey

30th August 2017

Data cleansing: How to wipe out your 34 layers of customer data puke

Your customer operations is only as good as your data. How do you get your customer data fit for your customer operations?

17th August 2017

Content Mapping to Fix your Stone Age Messaging

Personalized content management is a pain-in-the-ass. Here's how to fix it.

11th August 2017

Lifecycle Marketing: The fourth marketing key beyond Series B

Post Series B, your role as a marketing team expands into four key areas. You’re probably executing the first three already.

8th August 2017

Customer data model: How the customer stack simplifies everything

Bewildered by 5000+ Martech tools? Unsure of best practices for using marketing technology? How to unify dozens of siloed tools? This customer data management guide is for you.

2nd August 2017

Dynamic Content Beyond "Hi {firstname}" for Advanced Growth Teams

Despite working in a world of abundant data, our personalization sucks. Why can't we do any better than “Hi {firstname}” ?