I hate to admit it, but this is not the first time I’ve heard Sales complain about poor quality MQLs.
You must pinpoint "fit" and "intent". Weak mid-funnel marketing fails to qualify leads. Here are the best practices we've seen data-driven marketing teams use.
These are the exact steps high-performing companies took to knock their free-trial conversion rate out of the park.
Easily capture data from other tools’ outgoing webhooks and then put it to work in your other tools
I run Hull’s Customer Success department, which I can gladly say is running a sub 1% net churn rate this year. Here's how.
Here's the 10 reasons why our customers love to sync Clearbit data to all your tools through Hull's customer data platform.
How do you manage perfect customer data with imperfect people? Here are the best practice we've observed in scaling startups
Oz Content continues to have bold ambitions to continue building their agile mid-funnel marketing that no competitor can touch
How do you orchestrate all your tools, teams, and data to design and deliver the perfect customer journey
Your customer operations is only as good as your data. How do you get your customer data fit for your customer operations?