All articles

14th September 2017

Coordinate all your tools, teams, and data with cloud orchestration

How do you orchestrate all your tools, teams, and data to design and deliver the perfect customer journey

30th August 2017

Data cleansing: How to wipe out your 34 layers of customer data puke

Your customer operations is only as good as your data. How do you get your customer data fit for your customer operations?

17th August 2017

Content Mapping to Fix your Stone Age Messaging

Personalized content management is a pain-in-the-ass. Here's how to fix it.

11th August 2017

Lifecycle Marketing: The fourth marketing key beyond Series B

Post Series B, your role as a marketing team expands into four key areas. You’re probably executing the first three already.

8th August 2017

Customer data model: How the customer stack simplifies everything

Bewildered by 5000+ Martech tools? Unsure of best practices for using marketing technology? How to unify dozens of siloed tools? This customer data management guide is for you.

2nd August 2017

Dynamic Content Beyond "Hi {firstname}" for Advanced Growth Teams

Despite working in a world of abundant data, our personalization sucks. Why can't we do any better than “Hi {firstname}” ?

1st August 2017

How to build a B2B customer profiling strategy like Amazon would

Customer profiling builds up an incredibly rich, detailed view of every Amazon customer account. How do you replicate that in your startup?

19th July 2017

How to 10X your Account-Based Marketing with the Reveal Loop

With advanced ABM, “not enough data" is rarely the underlying problem. Your problem is tying all this data together.

3rd July 2017

Fill-in-the-blanks in your Intercom Leads

Hull now supports Intercom Leads. Fill in the blanks and unknowns in your Intercom Leads so your team can precisely personalize every response

26th June 2017

Podcast: Create a SaaS Personalization Strategy that Scales

With Edward Ford from The SaaS Growth Hub and Ed Fry from Hull discussing growth, growth models, 5-part personalization framework, "Customer Stacks" and more