We noticed teams using Hull to nurture leads across channels with personalized content. Here’s how they did it, and the results they saw.
Integrations aren’t the only way to integrate customer data. As startups-turn-scale-up, we see most startups move beyond integrations to these five tactics.
We’re seeing more B2B SaaS teams using account-based retargeting ads (vs. traditional retargeting ads).
Announcing the URL Shortener, Pixel Tracking, Form Tracking, and QueryString API
I hate to admit it, but this is not the first time I’ve heard Sales complain about poor quality MQLs.
As the customer data platform of choice for many European and Global software startups, we’ll be GDPR compliant as a company, and as a data processor by March 1st, 2018.
You must pinpoint "fit" and "intent". Weak mid-funnel marketing fails to qualify leads. Here are the best practices we've seen data-driven marketing teams use.
These are the exact steps high-performing companies took to knock their free-trial conversion rate out of the park.
Easily capture data from other tools’ outgoing webhooks and then put it to work in your other tools
I run Hull’s Customer Success department, which I can gladly say is running a sub 1% net churn rate this year. Here's how.