All articles

1st August 2017

How to build a B2B customer profiling strategy like Amazon would

Customer profiling builds up an incredibly rich, detailed view of every Amazon customer account. How do you replicate that in your startup?

19th July 2017

How to 10X your Account-Based Marketing with the Reveal Loop

With advanced ABM, “not enough data" is rarely the underlying problem. Your problem is tying all this data together.

3rd July 2017

Fill-in-the-blanks in your Intercom Leads

Hull now supports Intercom Leads. Fill in the blanks and unknowns in your Intercom Leads so your team can precisely personalize every response

26th June 2017

Podcast: Create a SaaS Personalization Strategy that Scales

With Edward Ford from The SaaS Growth Hub and Ed Fry from Hull discussing growth, growth models, 5-part personalization framework, "Customer Stacks" and more

20th June 2017

120 Segmentation Methods for Advanced B2B Marketers

You need to stop, generic "send to all" broadcasts messages, and start talking to your leads and customers in the way that matters to them.

8th June 2017

Secrets of Segmentation Strategy

Your marketing is only as good as your data, and your personalization is only as good as your data. Personalization is powered by your data, which is defined by your ideal customer profiles.

24th May 2017

Is Account-Based Orchestration the Last Piece of the ABM Puzzle?

With SiriusDecisions event happening last week, I’ve seen a ton of Account Based Marketing, Account Based Everything, Account Based Whatever posts.

23rd May 2017

What is Data-Driven Marketing, Really?

A B2B Marketers Guide to Sourcing, Shopping and Sorting Data

17th May 2017

How to setup Segment’s $10000+/day outbound sales email recipe

It’s hard. It involves connecting client-side and server-side data across four or five APIs (depending how you configure it) in a reliable way.

11th May 2017

Stop calling it a “Marketing Stack”

Yesterday, the 2017 #Martech Landscape Supergraphic was launched. Today, we take a stand.