Multi-touch attribution is very similar to other data integration problems. Here's how teams like Pollfish, Drift & Lengow are building attribution models.
Sales and marketing don't easily work together. One of our largest Spotted posts addresses the best practices we've seen
Lead scoring is a widely used practice, but arbitrary scores have limited utility. Here’s how we’ve spotted teams using lead scoring & signals.
Almost every team we work with at Hull uses data enrichment to qualify leads, personalize messages, and fill in their profiles. Here’s the best practices we’ve spotted.
Your website has the widest reach, but is the trickiest to personalize. Here’s the web personalization trends we noticed B2B teams using.
Scaling SaaS startups generate leads from more channels than ever. Here’s how they’re tracking, unifying and taking action on all of their lead data.
"Personal email" more than a plain text template. Here's the best practices how data-driven teams are delivering 1:1 email personalization at scale.
Now, the new Hull Dashboard gives you a portal into all your customer data in a way you’ve never seen before. And it’s a bit more French too.
We noticed teams using Hull to nurture leads across channels with personalized content. Here’s how they did it, and the results they saw.
Integrations aren’t the only way to integrate customer data. As startups-turn-scale-up, we see most startups move beyond integrations to these five tactics.