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6th March 2018

Spotted: Personalized, omnichannel lead nurturing

We noticed teams using Hull to nurture leads across channels with personalized content. Here’s how they did it, and the results they saw.

1st March 2018

5 Ways To Integrate Your SaaS Customer Data In 2019

Integrations aren’t the only way to integrate customer data. As startups-turn-scale-up, we see most startups move beyond integrations to these five tactics.

27th February 2018

Account-Based Retargeting Ads: The Complete Guide For Saas

We’re seeing more B2B SaaS teams using account-based retargeting ads (vs. traditional retargeting ads).

22nd December 2017

How To Use URL Tracking To Convert More SaaS Free Trials

Announcing the URL Shortener, Pixel Tracking, Form Tracking, and QueryString API

4th December 2017

How to Make Sales Fight Over Your Marketing Qualified Leads

I hate to admit it, but this is not the first time I’ve heard Sales complain about poor quality MQLs.

4th December 2017

How To Stay GDPR Compliant In 2019 With Hull.io

As the customer data platform of choice for many European and Global software startups, we’ll be GDPR compliant as a company, and as a data processor by March 1st, 2018.

28th November 2017

How To Build A Better Qualified SaaS Lead In 2019

You must pinpoint "fit" and "intent". Weak mid-funnel marketing fails to qualify leads. Here are the best practices we've seen data-driven marketing teams use.

16th November 2017

How To Convert More Free Trials Into Customers (In 5 Steps)

These are the exact steps high-performing companies took to knock their free-trial conversion rate out of the park.

2nd November 2017

How To Enrich Your Data With Incoming Webhooks In Hull.io

Easily capture data from other tools’ outgoing webhooks and then put it to work in your other tools

23rd October 2017

How To Reduce Net Churn Rate For Your SaaS In 2019

I run Hull’s Customer Success department, which I can gladly say is running a sub 1% net churn rate this year. Here's how.