All articles

5th March 2019

Spotted: Data-Driven Lead Generation Strategies

How data-driven marketers generate leads for sales that convert without finding new contacts.

26th February 2019

Spotted: SaaS Free Trial Conversion Strategies

Every SaaS team with a free trial shares the same problem - their sales & marketing does not join up with their product and trial experience. Here's how data-driven marketers fix that.

19th February 2019

Introducing Hull for Outreach: Automation for Sales Reps

We're excited to launch Hull for Outreach. Now you can have marketing-scale automation in the hands of your sales reps.

18th February 2019

Customer Journey Maps: The Complete Guide For B2B SaaS

Learn how to create a customer journey map to align your teams & understand the data you need to track, attribute & sync across your organization.

12th February 2019

Introducing Free Trials At Hull: Unify & Sync Customer Data

From today, you can sign up and try out Hull free for 14-days with your own data - without having to talk to one of our product experts or solution engineers.

23rd January 2019

Why 2019 Is The Year Of Growth Engineering In SaaS

In this post, we're going to share where growth engineers come from and why they're here to stay. But first, we need to set some context...

16th January 2019

How to Create An Ideal Customer Profile

Ideal customer profiles (ICPs) enable strategic focus and define your customer data model. We recommend every team starts here. (Part 1 of our 7-Part Beginners Guide to Customer Data)

4th January 2019

How To Create A Single Source Of Truth For Your Customer Data

Learn how to create a golden customer record from all your customer data to act as your single source of truth for all your tools and tools. Part of The Complete Guide to Customer Data.

18th December 2018

Spotted: Account-Based Marketing Strategies

The best practices & pitfalls avoided we've spotted amongst teams building our their account-based marketing strategies this year.

11th December 2018

Spotted: Lead Qualification Trends, Tactics & Techniques

We've spotted a trend amongst SaaS teams in how they approach lead qualification; pre-qualifying leads with data and syncing to sales in real-time.