How data-driven marketers generate leads for sales that convert without finding new contacts.
Every SaaS team with a free trial shares the same problem - their sales & marketing does not join up with their product and trial experience. Here's how data-driven marketers fix that.
We're excited to launch Hull for Outreach. Now you can have marketing-scale automation in the hands of your sales reps.
Learn how to create a customer journey map to align your teams & understand the data you need to track, attribute & sync across your organization.
From today, you can sign up and try out Hull free for 14-days with your own data - without having to talk to one of our product experts or solution engineers.
In this post, we're going to share where growth engineers come from and why they're here to stay. But first, we need to set some context...
Ideal customer profiles (ICPs) enable strategic focus and define your customer data model. We recommend every team starts here. (Part 1 of our 7-Part Beginners Guide to Customer Data)
Learn how to create a golden customer record from all your customer data to act as your single source of truth for all your tools and tools. Part of The Complete Guide to Customer Data.
The best practices & pitfalls avoided we've spotted amongst teams building our their account-based marketing strategies this year.
We've spotted a trend amongst SaaS teams in how they approach lead qualification; pre-qualifying leads with data and syncing to sales in real-time.