Personalized content management is a pain-in-the-ass. Here's how to fix it.
Post Series B, your role as a marketing team expands into four key areas. You’re probably executing the first three already.
Bewildered by 5000+ Martech tools? Unsure of best practices for using marketing technology? How to unify dozens of siloed tools? This customer data management guide is for you.
Despite working in a world of abundant data, our personalization sucks. Why can't we do any better than “Hi {firstname}” ?
Customer profiling builds up an incredibly rich, detailed view of every Amazon customer account. How do you replicate that in your startup?
With advanced ABM, “not enough data" is rarely the underlying problem. Your problem is tying all this data together.
Hull now supports Intercom Leads. Fill in the blanks and unknowns in your Intercom Leads so your team can precisely personalize every response
With Edward Ford from The SaaS Growth Hub and Ed Fry from Hull discussing growth, growth models, 5-part personalization framework, "Customer Stacks" and more
You need to stop, generic "send to all" broadcasts messages, and start talking to your leads and customers in the way that matters to them.
Your marketing is only as good as your data, and your personalization is only as good as your data. Personalization is powered by your data, which is defined by your ideal customer profiles.