All articles

25th September 2018

3 Multi-Touch Attribution Lessons From Pollfish, Drift & Lengow

Multi-touch attribution is very similar to other data integration problems. Here's how teams like Pollfish, Drift & Lengow are building attribution models.

18th September 2018

Spotted: Sales Marketing Alignment in 2018

Sales and marketing don't easily work together. One of our largest Spotted posts addresses the best practices we've seen

12th April 2018

Spotted: Lead Scoring & Signals

Lead scoring is a widely used practice, but arbitrary scores have limited utility. Here’s how we’ve spotted teams using lead scoring & signals.

5th April 2018

Spotted: Data Enrichment Tools & Best Practices

Almost every team we work with at Hull uses data enrichment to qualify leads, personalize messages, and fill in their profiles. Here’s the best practices we’ve spotted.

26th March 2018

Spotted: Web personalization for B2B

Your website has the widest reach, but is the trickiest to personalize. Here’s the web personalization trends we noticed B2B teams using.

22nd March 2018

Spotted: Universal Lead Tracking

Scaling SaaS startups generate leads from more channels than ever. Here’s how they’re tracking, unifying and taking action on all of their lead data.

14th March 2018

Spotted: Email personalization at scale

"Personal email" more than a plain text template. Here's the best practices how data-driven teams are delivering 1:1 email personalization at scale.

8th March 2018

Announcing: The tres-transparent, all-new Hull Dashboard

Now, the new Hull Dashboard gives you a portal into all your customer data in a way you’ve never seen before. And it’s a bit more French too.

6th March 2018

Spotted: Personalized, omnichannel lead nurturing

We noticed teams using Hull to nurture leads across channels with personalized content. Here’s how they did it, and the results they saw.

1st March 2018

5 Ways To Integrate Your SaaS Customer Data In 2019

Integrations aren’t the only way to integrate customer data. As startups-turn-scale-up, we see most startups move beyond integrations to these five tactics.