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17th August 2017

Content Mapping to Fix your Stone Age Messaging

Personalized content management is a pain-in-the-ass. Here's how to fix it.

11th August 2017

Lifecycle Marketing: The fourth marketing key beyond Series B

Post Series B, your role as a marketing team expands into four key areas. You’re probably executing the first three already.

8th August 2017

Customer data model: How the customer stack simplifies everything

Bewildered by 5000+ Martech tools? Unsure of best practices for using marketing technology? How to unify dozens of siloed tools? This customer data management guide is for you.

2nd August 2017

Dynamic Content Beyond "Hi {firstname}" for Advanced Growth Teams

Despite working in a world of abundant data, our personalization sucks. Why can't we do any better than “Hi {firstname}” ?

1st August 2017

How to build a B2B customer profiling strategy like Amazon would

Customer profiling builds up an incredibly rich, detailed view of every Amazon customer account. How do you replicate that in your startup?

19th July 2017

How to 10X your Account-Based Marketing with the Reveal Loop

With advanced ABM, “not enough data" is rarely the underlying problem. Your problem is tying all this data together.

3rd July 2017

Fill-in-the-blanks in your Intercom Leads

Hull now supports Intercom Leads. Fill in the blanks and unknowns in your Intercom Leads so your team can precisely personalize every response

26th June 2017

Podcast: Create a SaaS Personalization Strategy that Scales

With Edward Ford from The SaaS Growth Hub and Ed Fry from Hull discussing growth, growth models, 5-part personalization framework, "Customer Stacks" and more

20th June 2017

120 Segmentation Methods for Advanced B2B Marketers

You need to stop, generic "send to all" broadcasts messages, and start talking to your leads and customers in the way that matters to them.

8th June 2017

Secrets of Segmentation Strategy

Your marketing is only as good as your data, and your personalization is only as good as your data. Personalization is powered by your data, which is defined by your ideal customer profiles.