With SiriusDecisions event happening last week, I’ve seen a ton of Account Based Marketing, Account Based Everything, Account Based Whatever posts.
A B2B Marketers Guide to Sourcing, Shopping and Sorting Data
It’s hard. It involves connecting client-side and server-side data across four or five APIs (depending how you configure it) in a reliable way.
Yesterday, the 2017 #Martech Landscape Supergraphic was launched. Today, we take a stand.
B2B marketing is hard. Using so many tools makes it harder.
Lengow found a 50% drop in response rate from 2 hours after someone requested a demo. They needed to figure out whether a lead was a good fit, and take action quickly.
Like many B2B SaaS companies, Appcues sales pipeline is built around a free trial. They wanted to give their sales team insights into which free trial accounts were most likely to convert.
Have you ever experienced a disconnect between sales and marketing, despite having an abundance of data at your disposal.
Atlanta - January 26th, 2017 Hull, the customer data management platform and TechStars alumni raises $2.6 million in seed investment.
Scott Brinker’s Landscape Supergraphic has become a go to annual report on the crowded martech space. But what it doesn't say anything about tool adoption and usage