All articles

4th December 2018

Outbound vs Inbound Marketing: What's The Difference In 2019?

What matters is the buyer and the buyer's journey (which is changing). At some stage, sales must reach out and marketing has to engage leads.

27th November 2018

Announcing Hull Playbooks: How SaaS teams use Hull

One of the most common questions our customers ask is "how are other teams using Hull?". Here's the top five use cases

6th November 2018

B2B Sales Enablement With Automated Triggers (2019)

We've spotted sales teams are using real-time data to enable their sales teams. Using triggers from inside their product, website, review sites, social & more to automate personalized sales outreach.

18th October 2018

Structuring Your Internal Teams & Resources

The best practices in finding resources, organizing your teams, and maximizing efficiency across your company.

10th October 2018

The MarTech Napkin: How To Choose Your Marketing Stack In 2019

7000+ martech tools; how do you choose? Here's our back-of-napkin framework to assess and “hire” tools for jobs-to-be-done.

25th September 2018

Multi-Touch Attribution Lessons for B2B

Multi-touch attribution is very similar to other data integration problems. Here's how teams like Pollfish, Drift & Lengow are building attribution models.

18th September 2018

Spotted: Sales Marketing Alignment in 2018

Sales and marketing don't easily work together. One of our largest Spotted posts addresses the best practices we've seen

12th April 2018

Spotted: Lead Scoring & Signals

Lead scoring is a widely used practice, but arbitrary scores have limited utility. Here’s how we’ve spotted teams using lead scoring & signals.

26th March 2018

Spotted: Web personalization for B2B

Your website has the widest reach, but is the trickiest to personalize. Here’s the web personalization trends we noticed B2B teams using.

22nd March 2018

Spotted: Universal Lead Tracking

Scaling SaaS startups generate leads from more channels than ever. Here’s how they’re tracking, unifying and taking action on all of their lead data.