Your marketing is only as good as your data, and your personalization is only as good as your data. Personalization is powered by your data, which is defined by your ideal customer profiles.
With SiriusDecisions event happening last week, I’ve seen a ton of Account Based Marketing, Account Based Everything, Account Based Whatever posts.
A B2B Marketers Guide to Sourcing, Shopping and Sorting Data
It’s hard. It involves connecting client-side and server-side data across four or five APIs (depending how you configure it) in a reliable way.
Yesterday, the 2017 #Martech Landscape Supergraphic was launched. Today, we take a stand.
B2B marketing is hard. Using so many tools makes it harder.
Lengow found a 50% drop in response rate from 2 hours after someone requested a demo. They needed to figure out whether a lead was a good fit, and take action quickly.
Like many B2B SaaS companies, Appcues sales pipeline is built around a free trial. They wanted to give their sales team insights into which free trial accounts were most likely to convert.
Have you ever experienced a disconnect between sales and marketing, despite having an abundance of data at your disposal.
Atlanta - January 26th, 2017 Hull, the customer data management platform and TechStars alumni raises $2.6 million in seed investment.