B2B marketing is hard. Using so many tools makes it harder.
Lengow found a 50% drop in response rate from 2 hours after someone requested a demo. They needed to figure out whether a lead was a good fit, and take action quickly.
Like many B2B SaaS companies, Appcues sales pipeline is built around a free trial. They wanted to give their sales team insights into which free trial accounts were most likely to convert.
Have you ever experienced a disconnect between sales and marketing, despite having an abundance of data at your disposal.
Atlanta - January 26th, 2017 Hull, the customer data management platform and TechStars alumni raises $2.6 million in seed investment.
Scott Brinker’s Landscape Supergraphic has become a go to annual report on the crowded martech space. But what it doesn't say anything about tool adoption and usage
The purpose of a tracking plan is to define the key stages of your lifecycle, and make sure that tracking is consistent in all your tools.
In sales and marketing, it’s helpful to think of funnels and lifecylces to illustrate how people move towards first becoming a customer, and then becoming a successful customer.
The final piece of your personalization strategy is to design your messaging plan.
Slides and notes from Learn Inbound 2016 in Dublin