All articles

13th April 2017

Marketing tools assessment: Have you made a “Frankenstack” ?

B2B marketing is hard. Using so many tools makes it harder.

11th April 2017

How Lengow fixed their 50% drop off after demo requests

Lengow found a 50% drop in response rate from 2 hours after someone requested a demo. They needed to figure out whether a lead was a good fit, and take action quickly.

3rd April 2017

How Appcues use Segment and Clearbit with Hull to unqualify 30% of trial users from sales

Like many B2B SaaS companies, Appcues sales pipeline is built around a free trial. They wanted to give their sales team insights into which free trial accounts were most likely to convert.

22nd March 2017

Why Deep Lead Qualification Will Double Your Qualified Leads and Speed To Close

Have you ever experienced a disconnect between sales and marketing, despite having an abundance of data at your disposal.

26th January 2017

Hull.io Raises $2.6MM to Synchronize Customer Actions and Profile Data between all your Sales and Marketing Tools

Atlanta - January 26th, 2017 Hull, the customer data management platform and TechStars alumni raises $2.6 million in seed investment.

24th January 2017

Study: Why do marketers buy many tools which do the same thing?

Scott Brinker’s Landscape Supergraphic has become a go to annual report on the crowded martech space. But what it doesn't say anything about tool adoption and usage

2nd November 2016

Create a High-Level Tracking Plan To Track Your Customer Lifecycle

The purpose of a tracking plan is to define the key stages of your lifecycle, and make sure that tracking is consistent in all your tools.

2nd November 2016

What Does Your Customer Lifecycle Look Like?

In sales and marketing, it’s helpful to think of funnels and lifecylces to illustrate how people move towards first becoming a customer, and then becoming a successful customer.

2nd November 2016

Create a Messaging Plan To Scale Personalization

The final piece of your personalization strategy is to design your messaging plan.

18th October 2016

Don’t Be Boring! How to Craft Content to Engage

Slides and notes from Learn Inbound 2016 in Dublin