Scaling SaaS startups generate leads from more channels than ever. Here’s how they’re tracking, unifying and taking action on all of their lead data.
"Personal email" more than a plain text template. Here's the best practices how data-driven teams are delivering 1:1 email personalization at scale.
Now, the new Hull Dashboard gives you a portal into all your customer data in a way you’ve never seen before. And it’s a bit more French too.
We noticed teams using Hull to nurture leads across channels with personalized content. Here’s how they did it, and the results they saw.
Integrations aren’t the only way to integrate customer data. As startups-turn-scale-up, we see most startups move beyond integrations to these five tactics.
We’re seeing more B2B SaaS teams using account-based retargeting ads (vs. traditional retargeting ads).
Announcing the URL Shortener, Pixel Tracking, Form Tracking, and QueryString API
As the customer data platform of choice for many European and Global software startups, we’ll be GDPR compliant as a company, and as a data processor by March 1st, 2018.
I hate to admit it, but this is not the first time I’ve heard Sales complain about poor quality MQLs.
You must pinpoint "fit" and "intent". Weak mid-funnel marketing fails to qualify leads. Here are the best practices we've seen data-driven marketing teams use.