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2nd August 2017

Dynamic Content Beyond "Hi {firstname}" For Growth Teams

Despite working in a world of abundant data, our personalization sucks. Why can't we do any better than “Hi {firstname}” ?

1st August 2017

How To Build A B2B Customer Profiling Strategy (Like Amazon)

Customer profiling builds up an incredibly rich, detailed view of every Amazon customer account. How do you replicate that in your startup?

19th July 2017

How to 10x your Account-Based Marketing with the Reveal Loop

With advanced ABM, “not enough data" is rarely the underlying problem. Your problem is tying all this data together.

3rd July 2017

How To Enrich Intercom Leads With Hull.io

Hull now supports Intercom Leads. Fill in the blanks and unknowns in your Intercom Leads so your team can precisely personalize every response

26th June 2017

How To Scale Your SaaS Company Using Personalization

With Edward Ford from The SaaS Growth Hub and Ed Fry from Hull discussing growth, growth models, 5-part personalization framework, "Customer Stacks" and more

20th June 2017

120 Segmentation Ideas for Advanced B2B Marketers (2019)

You need to stop, generic "send to all" broadcasts messages, and start talking to your leads and customers in the way that matters to them.

8th June 2017

What Is Marketing Segmentation? (And How To Do It Right)

Your marketing is only as good as your data, and your personalization is only as good as your data. Personalization is powered by your data, which is defined by your ideal customer profiles.

24th May 2017

Account-Based Orchestration: The Last Piece of the ABM Puzzle

With SiriusDecisions event happening last week, I’ve seen a ton of Account Based Marketing, Account Based Everything, Account Based Whatever posts.

23rd May 2017

What is Data-Driven Marketing, Really?

A B2B Marketers Guide to Sourcing, Shopping and Sorting Data

17th May 2017

How To Create Your Own $10,000/Day Outbound Sales System

It’s hard. It involves connecting client-side and server-side data across four or five APIs (depending how you configure it) in a reliable way.