Atlanta - January 26th, 2017 Hull, the customer data management platform and TechStars alumni raises $2.6 million in seed investment.
Scott Brinker’s Landscape Supergraphic has become a go to annual report on the crowded martech space. But what it doesn't say anything about tool adoption and usage
The final piece of your personalization strategy is to design your messaging plan.
The purpose of a tracking plan is to define the key stages of your lifecycle, and make sure that tracking is consistent in all your tools.
In sales and marketing, it’s helpful to think of funnels and lifecylces to illustrate how people move towards first becoming a customer, and then becoming a successful customer.
Slides and notes from Learn Inbound 2016 in Dublin