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23rd May 2017

What is Data-Driven Marketing, Really?

A B2B Marketers Guide to Sourcing, Shopping and Sorting Data

17th May 2017

How To Create Your Own $10,000/Day Outbound Sales System

It’s hard. It involves connecting client-side and server-side data across four or five APIs (depending how you configure it) in a reliable way.

11th May 2017

Why The Customer Stack Is The New Marketing Stack In 2019

Yesterday, the 2017 #Martech Landscape Supergraphic was launched. Today, we take a stand.

13th April 2017

How To Avoid "Frankenstack Syndrome" In Your SaaS Company

B2B marketing is hard. Using so many tools makes it harder.

11th April 2017

How One SaaS Company Fixed Their 50% Demo Drop Off Rate

Lengow found a 50% drop in response rate from 2 hours after someone requested a demo. They needed to figure out whether a lead was a good fit, and take action quickly.

3rd April 2017

How Appcues Uses Hull To Unqualify 30% More Leads

Like many B2B SaaS companies, Appcues sales pipeline is built around a free trial. They wanted to give their sales team insights into which free trial accounts were most likely to convert.

22nd March 2017

5 Ways To Use Data To Qualify More Leads In SaaS

Have you ever experienced a disconnect between sales and marketing, despite having an abundance of data at your disposal.

26th January 2017

Hull Raises $2.6MM To Connect Your Sales & Marketing Tools

Atlanta - January 26th, 2017 Hull, the customer data management platform and TechStars alumni raises $2.6 million in seed investment.

24th January 2017

Study: Why do marketers buy many tools which do the same thing?

Scott Brinker’s Landscape Supergraphic has become a go to annual report on the crowded martech space. But what it doesn't say anything about tool adoption and usage

2nd November 2016

How To Use Personalization In SaaS At Scale (2019)

The final piece of your personalization strategy is to design your messaging plan.