Your website has the widest reach, but is the trickiest to personalize. Here’s the web personalization trends we noticed B2B teams using.
Scaling SaaS startups generate leads from more channels than ever. Here’s how they’re tracking, unifying and taking action on all of their lead data.
"Personal email" more than a plain text template. Here's the best practices how data-driven teams are delivering 1:1 email personalization at scale.
Now, the new Hull Dashboard gives you a portal into all your customer data in a way you’ve never seen before. And it’s a bit more French too.
We noticed teams using Hull to nurture leads across channels with personalized content. Here’s how they did it, and the results they saw.
Integrations aren’t the only way to integrate customer data. As startups-turn-scale-up, we see most startups move beyond integrations to these five tactics.
Customer profiling builds up an incredibly rich, detailed view of every Amazon customer account. How do you replicate that in your startup?
We’re seeing more B2B SaaS teams using account-based retargeting ads (vs. traditional retargeting ads).
Announcing the URL Shortener, Pixel Tracking, Form Tracking, and QueryString API
I hate to admit it, but this is not the first time I’ve heard Sales complain about poor quality MQLs.