🚀 We're hiring, check out our careers page to join our team!

All articles

24th January 2017

Study: Why do marketers buy many tools which do the same thing?

Scott Brinker’s Landscape Supergraphic has become a go to annual report on the crowded martech space. But what it doesn't say anything about tool adoption and usage

2nd November 2016

Create a High-Level Tracking Plan To Track Your Customer Lifecycle

The purpose of a tracking plan is to define the key stages of your lifecycle, and make sure that tracking is consistent in all your tools.

2nd November 2016

Create a Messaging Plan To Scale Personalization

The final piece of your personalization strategy is to design your messaging plan.

2nd November 2016

What Does Your Customer Lifecycle Look Like?

In sales and marketing, it’s helpful to think of funnels and lifecylces to illustrate how people move towards first becoming a customer, and then becoming a successful customer.

18th October 2016

Don’t Be Boring! How to Craft Content to Engage

Slides and notes from Learn Inbound 2016 in Dublin

15th August 2016

Getting Started with Customer Data Integration

New to customer data integration? Here's our quick start guide with best practices & pitfalls to avoid.