What matters is the buyer and the buyer's journey (which is changing). At some stage, sales must reach out and marketing has to engage leads.
One of the most common questions our customers ask is "how are other teams using Hull?". Here's the top five use cases
We've spotted sales teams are using real-time data to enable their sales teams. Using triggers from inside their product, website, review sites, social & more to automate personalized sales outreach.
The best practices in finding resources, organizing your teams, and maximizing efficiency across your company.
7000+ martech tools; how do you choose? Here's our back-of-napkin framework to assess and “hire” tools for jobs-to-be-done.
Multi-touch attribution is very similar to other data integration problems. Here's how teams like Pollfish, Drift & Lengow are building attribution models.
Sales and marketing don't easily work together. One of our largest Spotted posts addresses the best practices we've seen
Lead scoring is a widely used practice, but arbitrary scores have limited utility. Here’s how we’ve spotted teams using lead scoring & signals.
Your website has the widest reach, but is the trickiest to personalize. Here’s the web personalization trends we noticed B2B teams using.
Scaling SaaS startups generate leads from more channels than ever. Here’s how they’re tracking, unifying and taking action on all of their lead data.