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24th January 2017

Study: Why do marketers buy many tools which do the same thing?

Scott Brinker’s Landscape Supergraphic has become a go to annual report on the crowded martech space. But what it doesn't say anything about tool adoption and usage

2nd November 2016

How To Use Personalization In SaaS At Scale (2019)

The final piece of your personalization strategy is to design your messaging plan.

2nd November 2016

What Does Your Customer Lifecycle Look Like? (Free Tool)

In sales and marketing, it’s helpful to think of funnels and lifecylces to illustrate how people move towards first becoming a customer, and then becoming a successful customer.

2nd November 2016

How To Create A Tracking Plan For Your Customer Lifecycle

The purpose of a tracking plan is to define the key stages of your lifecycle, and make sure that tracking is consistent in all your tools.

18th October 2016

How To Create Content Your Audience Will Love In 2019

Slides and notes from Learn Inbound 2016 in Dublin

15th August 2016

SaaS Customer Data Integration: The Complete Guide (2019)

New to customer data integration? Here's our quick start guide with best practices & pitfalls to avoid.