Spendesk wanted to make outbound sales efforts more intelligent through better data enrichment and segmentation capabilities.
Sales has been a fortunate beneficiary of CDP technology. Read on for how sales teams have uncovered significant value using their organization’s CDP to execute on account-based selling initiatives.
Your organization may not need another tool in your tech, but rather, a way to unify your existing ones. Find out 5 ways to grow revenue just by centralizing your customer and prospect data.
Criteria Corp needed the ability to get time-sensitive marketing-generated leads from HubSpot to Outreach for their SDR team to quickly follow up on.
The age-old cliche of sales and marketing butting heads is all too real. What causes it and how can you re-align the teams to achieve success?
Data flow diagrams are the difference between teams who understand their martech tools & data and those who don't. Here's how to draw yours.
Large enterprises have been realizing the benefits of customer data platforms (CDPs) for years. Find out what makes mid-market B2B companies a great fit for investing in a CDP.
Mention was experiencing a lot of challenges managing customer data for over 500,000 of their users. Learn how they used Hull to control their customer data flows and save on Salesforce costs.
How data-driven marketers generate leads for sales that convert without finding new contacts.
Every SaaS team with a free trial shares the same problem - their sales & marketing does not join up with their product and trial experience. Here's how data-driven marketers fix that.