All articles

11th May 2017

Why The Customer Stack Is The New Marketing Stack In 2019

Yesterday, the 2017 #Martech Landscape Supergraphic was launched. Today, we take a stand.

13th April 2017

How To Avoid "Frankenstack Syndrome" In Your SaaS Company

B2B marketing is hard. Using so many tools makes it harder.

11th April 2017

How One SaaS Company Fixed Their 50% Demo Drop Off Rate

Lengow found a 50% drop in response rate from 2 hours after someone requested a demo. They needed to figure out whether a lead was a good fit, and take action quickly.

3rd April 2017

How Appcues Uses Hull To Unqualify 30% More Leads

Like many B2B SaaS companies, Appcues sales pipeline is built around a free trial. They wanted to give their sales team insights into which free trial accounts were most likely to convert.

22nd March 2017

5 Ways To Use Data To Qualify More Leads In SaaS

Have you ever experienced a disconnect between sales and marketing, despite having an abundance of data at your disposal.

26th January 2017

Hull Raises $2.6MM To Connect Your Sales & Marketing Tools

Atlanta - January 26th, 2017 Hull, the customer data management platform and TechStars alumni raises $2.6 million in seed investment.

24th January 2017

Study: Why do marketers buy many tools which do the same thing?

Scott Brinker’s Landscape Supergraphic has become a go to annual report on the crowded martech space. But what it doesn't say anything about tool adoption and usage

2nd November 2016

How To Create A Tracking Plan For Your Customer Lifecycle

The purpose of a tracking plan is to define the key stages of your lifecycle, and make sure that tracking is consistent in all your tools.

2nd November 2016

How To Use Personalization In SaaS At Scale (2019)

The final piece of your personalization strategy is to design your messaging plan.

2nd November 2016

What Does Your Customer Lifecycle Look Like? (Free Tool)

In sales and marketing, it’s helpful to think of funnels and lifecylces to illustrate how people move towards first becoming a customer, and then becoming a successful customer.