Question: If personalization is so awesome, why isn’t everyone doing it?

Answer: No one knows how to make it happen - how to pull together and make sense all their tools, teams, data and content to deliver personalized messages.

In this slide deck, you’ll learn that framework and get the template for rolling personalization out at your company. Originally presented at All Things Data 2017, and adapted for the wider web.

Grab the Free Spreadsheet Template

Get the whole framework and template with sample answers laid out for you to work through. This is the same template we developed and work with our onsite workshops (at $5,000/day).

Personalization template download

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