All articles

10th November 2020

How Pusher Uses Customer Behavior Data to Drive Growth & Retention

Forward-thinking B2B SaaS companies like Pusher know that just using attribute-based data in marketing can only go so far. Watch the webinar replay to learn how they put behavioral data into action.

26th August 2020

Learn how Paddle got a 30% reply rate on their cold outbound emails

UK's fastest growing software company, Paddle, shares the secrets of their success in this 1-hour webinar, alongside experts from Hull, Outreach, and GoodFit.

15th May 2020

New customer story: Pusher's top 5 CDP use cases

Today, we published a customer success story with a leading technology company, Pusher. Hear how Mario Moscatiello, Growth Marketing Manager, elevates Pusher's marketing with Hull.

5th November 2019

Privateaser Increases Revenue & Sales-Marketing Alignment with Hull

Privateaser was able to increase monthly revenue closed per account rep by 3x by unifying their data in Hull.

16th September 2019

Gorgias Improves Account Insight and ROI Attribution with Hull

The data-driven team at Gorgias needed to understand which of their marketing channels were generating the most revenue.

2nd April 2019

Mention Doubles Lead Qualification Accuracy and Saves Over $15,000 on Salesforce

Mention was experiencing a lot of challenges managing customer data for over 500,000 of their users. Learn how they used Hull to control their customer data flows and save on Salesforce costs.

25th September 2017

How Oz Content 20x Increased Marketing Qualified Leads

Oz Content continues to have bold ambitions to continue building their agile mid-funnel marketing that no competitor can touch

17th May 2017

How To Create Your Own $10,000/Day Outbound Sales System

It’s hard. It involves connecting client-side and server-side data across four or five APIs (depending how you configure it) in a reliable way.

11th April 2017

How One SaaS Company Fixed Their 50% Demo Drop Off Rate

Lengow found a 50% drop in response rate from 2 hours after someone requested a demo. They needed to figure out whether a lead was a good fit, and take action quickly.

3rd April 2017

How Appcues Uses Hull To Unqualify 30% More Leads

Like many B2B SaaS companies, Appcues sales pipeline is built around a free trial. They wanted to give their sales team insights into which free trial accounts were most likely to convert.