Oz Content continues to have bold ambitions to continue building their agile mid-funnel marketing that no competitor can touch
It’s hard. It involves connecting client-side and server-side data across four or five APIs (depending how you configure it) in a reliable way.
Lengow found a 50% drop in response rate from 2 hours after someone requested a demo. They needed to figure out whether a lead was a good fit, and take action quickly.
Like many B2B SaaS companies, Appcues sales pipeline is built around a free trial. They wanted to give their sales team insights into which free trial accounts were most likely to convert.