Marketing ops managers and system admins are all too familiar with this question. Read on to find out our take.
Bad data can rear its ugly head in a lot of different ways. In this blog, we cover several common examples of poor data quality and seven strategies to improve.
Boost engagement by using data to find best-fit accounts, prioritize warm leads, and personalize emails at scale.
Stop doing these 7 sales and marketing ops tasks manually and let a customer data platform do the work for you.
In this blog post, we break down the differences between 6 popular data tools: CDP, CRM, DMP, data lake, data warehouse, and data integration and workflow solutions.