All articles

14th January 2020

Identity Resolution Strategies for B2B

Identity resolution can mean the difference between great and “just ok” customer experiences. Here are 3 B2B identity resolution strategies we’ve seen.

13th January 2020

The Single Customer View: The What, Why, & How for B2B Marketers

The single customer view, or the 360 degree customer view, is a strategy designed to personalize customer experiences and promote operational efficiency.

9th January 2020

CDPs vs. DMPs: A Guide

Two popular martech tools, CDPs and DMPs, are commonly confused with one another. In this article, we explain the differences between them.

1st October 2019

Operation: Automation

Stop doing these 7 sales and marketing ops tasks manually and let a customer data platform do the work for you.

25th September 2019

CDPs, DMPs and CRM… Oh My! Which Data Solution is Right for Your Business?

In this blog post, we break down the differences between 6 popular data tools: CDP, CRM, DMP, data lake, data warehouse, and data integration and workflow solutions.

20th September 2019

Top CDP Use Cases for B2B Organizations

Read how a CDP can help your organization across: Acquisition, Activation, Retention & Upsell, Reporting & Analytics, and Data Management

16th September 2019

Gorgias Improves Account Insight and ROI Attribution with Hull

The data-driven team at Gorgias needed to understand which of their marketing channels were generating the most revenue.

28th August 2019

Spendesk Makes Sales Outreach & Data Management Smarter with Hull

Spendesk wanted to make outbound sales efforts more intelligent through better data enrichment and segmentation capabilities.