All articles

30th June 2020

Top CDP Use Cases for B2B Organizations in 2020

Read how a CDP can help your organization across: Customer Research, Acquisition, Activation, Retention & Upsell, Reporting & Analytics, and Data Management

26th June 2020

What are data “fallback strategies”?

Data “fallback strategies” are used to reconcile data from many different sources, and surface the “truest” or most reliable source when available.

18th May 2020

Surviving or Thriving? 4 Ways a CDP Promotes Business Growth in Critical Times

Democratizing customer data access is critical to support business continuity. Here are 4 ways a CDP can sustain businesses in the short term and create a solid foundation for growth long-term.

24th March 2020

Customer Data Management: Key Considerations & Best Practices

In this blog, we cover 6 key considerations to get started on managing your customer data.

3rd March 2020

7 Strategies to Combat Bad Data Quality in B2B Marketing

Bad data can rear its ugly head in a lot of different ways. In this blog, we cover several common examples of poor data quality and seven strategies to improve.

14th January 2020

Identity Resolution for B2B: Definition & Top Strategies

Identity resolution can mean the difference between great and “just ok” customer experiences. Here are 3 B2B identity resolution strategies we’ve seen.

13th January 2020

The Single Customer View (Or 360 Degree Customer View): The What, Why, & How for B2B Marketers

The single customer view, or the 360 degree customer view, is a strategy designed to personalize customer experiences and promote operational efficiency.

9th January 2020

CDPs vs. DMPs: A Guide

Two popular martech tools, CDPs and DMPs, are commonly confused with one another. In this article, we explain the differences between them.

1st October 2019

Operation: Automation

Stop doing these 7 sales and marketing ops tasks manually and let a customer data platform do the work for you.

25th September 2019

CDPs, DMPs and CRM… Oh My! Which Data Solution is Right for Your Business?

In this blog post, we break down the differences between 6 popular data tools: CDP, CRM, DMP, data lake, data warehouse, and data integration and workflow solutions.

16th September 2019

Gorgias Improves Account Insight and ROI Attribution with Hull

The data-driven team at Gorgias needed to understand which of their marketing channels were generating the most revenue.

28th August 2019

Spendesk Makes Sales Outreach & Data Management Smarter with Hull

Spendesk wanted to make outbound sales efforts more intelligent through better data enrichment and segmentation capabilities.