In Part 5 of "Your Data, Your Way", we round out our series discussing data synchronization, showcasing two examples of one-way and bi-directional syncing.
With so many tools for managing data now available, how do you know whatâs right for your business? Hereâs how to answer the CDP vs. data warehouse debate based on your unique needs.
In Part 4 of "Your Data, Your Way", we discuss data transformation. You'll hear more about what it means, why it's beneficial, and see some simple and advanced use cases using the Hull Processor.
In Part 3 of "Your Data, Your Way", we show you tactical ways to clean and standardize your data using easy-to-use features within Hull.
In Part 2 of "Your Data, Your Way", we talk about how your identity resolution strategy can prevent data issues, and show you how Hull's intelligent identity resolution handles tricky scenarios.
In Part 1 of "Your Data, Your Way", we discuss all things data integration, fetching, and ingestion, sharing our recommendations for building robust and comprehensive customer profiles.
Hull Head of Product, Tim Liu, joined Sonar Co-founder and CEO, Brad Smith, for a webinar on how to manage and prevent bad data from derailing your go-to-market efforts.
Forward-thinking B2B SaaS companies like Pusher know that just using attribute-based data in marketing can only go so far. Watch the webinar replay to learn how they put behavioral data into action.
Read how a CDP can help your organization across: Customer Research, Acquisition, Activation, Retention & Upsell, Reporting & Analytics, and Data Management
Data âfallback strategiesâ are used to reconcile data from many different sources, and surface the âtruestâ or most reliable source when available.
Democratizing customer data access is critical to support business continuity. Here are 4 ways a CDP can sustain businesses in the short term and create a solid foundation for growth long-term.
In this blog, we cover 6 key considerations to get started on managing your customer data.
Bad data can rear its ugly head in a lot of different ways. In this blog, we cover several common examples of poor data quality and seven strategies to improve.
Identity resolution can mean the difference between great and âjust okâ customer experiences. Here are 3 B2B identity resolution strategies weâve seen.
The single customer view, or the 360 degree customer view, is a strategy designed to personalize customer experiences and promote operational efficiency.
Two popular martech tools, CDPs and DMPs, are commonly confused with one another. In this article, we explain the differences between them.
Stop doing these 7 sales and marketing ops tasks manually and let a customer data platform do the work for you.
In this blog post, we break down the differences between 6 popular data tools: CDP, CRM, DMP, data lake, data warehouse, and data integration and workflow solutions.
The data-driven team at Gorgias needed to understand which of their marketing channels were generating the most revenue.
Spendesk wanted to make outbound sales efforts more intelligent through better data enrichment and segmentation capabilities.