Read how a CDP can help your organization across: Customer Research, Acquisition, Activation, Retention & Upsell, Reporting & Analytics, and Data Management
Data “fallback strategies” are used to reconcile data from many different sources, and surface the “truest” or most reliable source when available.
Democratizing customer data access is critical to support business continuity. Here are 4 ways a CDP can sustain businesses in the short term and create a solid foundation for growth long-term.
In this blog, we cover 6 key considerations to get started on managing your customer data.
Bad data can rear its ugly head in a lot of different ways. In this blog, we cover several common examples of poor data quality and seven strategies to improve.
Identity resolution can mean the difference between great and “just ok” customer experiences. Here are 3 B2B identity resolution strategies we’ve seen.
The single customer view, or the 360 degree customer view, is a strategy designed to personalize customer experiences and promote operational efficiency.
Two popular martech tools, CDPs and DMPs, are commonly confused with one another. In this article, we explain the differences between them.
Stop doing these 7 sales and marketing ops tasks manually and let a customer data platform do the work for you.
In this blog post, we break down the differences between 6 popular data tools: CDP, CRM, DMP, data lake, data warehouse, and data integration and workflow solutions.
The data-driven team at Gorgias needed to understand which of their marketing channels were generating the most revenue.
Spendesk wanted to make outbound sales efforts more intelligent through better data enrichment and segmentation capabilities.