All articles

31st March 2021

Configure & Control Your Data Flows (Webinar Recap)

In Part 5 of "Your Data, Your Way", we round out our series discussing data synchronization, showcasing two examples of one-way and bi-directional syncing.

19th March 2021

The CDP vs. Data Warehouse Debate: How to Determine What’s Right for Your Business

With so many tools for managing data now available, how do you know what’s right for your business? Here’s how to answer the CDP vs. data warehouse debate based on your unique needs.

17th March 2021

Simple & Advanced Data Transformation Use Cases (Webinar Recap)

In Part 4 of "Your Data, Your Way", we discuss data transformation. You'll hear more about what it means, why it's beneficial, and see some simple and advanced use cases using the Hull Processor.

4th March 2021

Data Cleansing Made Simple (Webinar Recap)

In Part 3 of "Your Data, Your Way", we show you tactical ways to clean and standardize your data using easy-to-use features within Hull.

17th February 2021

Identity Resolution Is Key to Better Customer Data Management (Webinar Recap)

In Part 2 of "Your Data, Your Way", we talk about how your identity resolution strategy can prevent data issues, and show you how Hull's intelligent identity resolution handles tricky scenarios.

8th February 2021

How to Leverage Product Data for Growth and Retention in 2021

Savvy SaaS marketers are taking the next step in growing their businesses with the help of product data. Read the "what", "why", and "how" behind leveraging product data in go-to-market strategies.

3rd February 2021

3 Methods for Ingesting Customer Data (Webinar Recap)

In Part 1 of "Your Data, Your Way", we discuss all things data integration, fetching, and ingestion, sharing our recommendations for building robust and comprehensive customer profiles.

11th January 2021

Customer Data Platforms (CDP): What You Need To Know

Customer data platforms (CDPs) are helping companies better understand and act on data. In this blog, we dig into what CDPs really are, why they exist, who they're for, and how they're being used.

30th November 2020

How to manage opt-outs and unsubscribes across your entire tech stack

When your prospects opt out of your communications in one system, it’s critical you make sure to honor and reflect their request in other tools as well. Here’s what we recommend at Hull.

17th November 2020

Good Guys vs. Bad Data: How to Be a Data Quality Hero

Hull Head of Product, Tim Liu, joined Sonar Co-founder and CEO, Brad Smith, for a webinar on how to manage and prevent bad data from derailing your go-to-market efforts.

10th November 2020

How Pusher Uses Customer Behavior Data to Drive Growth & Retention

Forward-thinking B2B SaaS companies like Pusher know that just using attribute-based data in marketing can only go so far. Watch the webinar replay to learn how they put behavioral data into action.

2nd September 2020

Guest post: Using Facebook retargeting to increase conversion and feature adoption

In this blog post, authored by Aazar Ali Shad, Head of Growth at Userpilot, Aazar talks about going beyond in-app features to help increase product adoption.

26th August 2020

Learn how Paddle got a 30% reply rate on their cold outbound emails

UK's fastest growing software company, Paddle, shares the secrets of their success in this 1-hour webinar, alongside experts from Hull, Outreach, and GoodFit.

21st July 2020

Code Hacks @ Hull: Creating Unified Email Exclusion Lists

Email exclusion lists are key to proper customer data management, but how do you create them at scale and with so many tools across your tech stack? We cover this in our newest blog post.

10th July 2020

Missed "Between Two Firms"? Catch the replay and transcript here!

If you missed our "fireside chat" with Romain, Michael (CEO, mParticle), and David (Co-founder, CDP Institute), not to worry! We've recorded it and provided the transcript here so you can catch up.

1st July 2020

Upcoming Webinar: "Between Two [CDP] Firms" with Hull and mParticle, moderated by The CDP Institute

Hull CEO, Romain Dardour, will be joined by Michael Katz of mParticle and David Raab of The CDP Institute in an engaging discussion around all things CDP. Tune in on Wednesday, July 8 at 2:30 PM ET.

30th June 2020

Top CDP Use Cases for B2B Organizations in 2020

Read how a CDP can help your organization across: Customer Research, Acquisition, Activation, Retention & Upsell, Reporting & Analytics, and Data Management

26th June 2020

What are data “fallback strategies”?

Data “fallback strategies” are used to reconcile data from many different sources, and surface the “truest” or most reliable source when available.

2nd June 2020

How Using Your Product Data Can Help Close More Deals

At Userpilot's Product Drive virtual summit, Hull's CEO, Romain Dardour, discusses how this underrated and underutilized data source can be used to drive more conversions for sales and marketing.

18th May 2020

Surviving or Thriving? 4 Ways a CDP Promotes Business Growth in Critical Times

Democratizing customer data access is critical to support business continuity. Here are 4 ways a CDP can sustain businesses in the short term and create a solid foundation for growth long-term.

15th May 2020

New customer story: Pusher's top 5 CDP use cases

Today, we published a customer success story with a leading technology company, Pusher. Hear how Mario Moscatiello, Growth Marketing Manager, elevates Pusher's marketing with Hull.

15th April 2020

How To Perform a GDPR "Right To Be Forgotten" Request

Everyone knows about GDPR, but there's still so much confusion regarding its practical application. In this blog, we tackle the best way to "delete" a data record in accordance with GDPR.

24th March 2020

Customer Data Management: Key Considerations & Best Practices

In this blog, we cover 6 key considerations to get started on managing your customer data.

9th March 2020

Should Your CRM or Marketing Automation Platform Be Your “Source of Truth”?

Marketing ops managers and system admins are all too familiar with this question. Read on to find out our take.

3rd March 2020

7 Strategies to Combat Bad Data Quality in B2B Marketing

Bad data can rear its ugly head in a lot of different ways. In this blog, we cover several common examples of poor data quality and seven strategies to improve.

20th January 2020

3 Tactics for Using Data to Boost Sales Engagement

Boost engagement by using data to find best-fit accounts, prioritize warm leads, and personalize emails at scale.

14th January 2020

Identity Resolution for B2B: Definition & Top Strategies

Identity resolution can mean the difference between great and “just ok” customer experiences. Here are 3 B2B identity resolution strategies we’ve seen.

13th January 2020

The Single Customer View (Or 360 Degree Customer View): The What, Why, & How for B2B Marketers

The single customer view, or the 360 degree customer view, is a strategy designed to personalize customer experiences and promote operational efficiency.

9th January 2020

CDPs vs. DMPs: A Guide

Two popular martech tools, CDPs and DMPs, are commonly confused with one another. In this article, we explain the differences between them.

5th November 2019

Privateaser Increases Revenue & Sales-Marketing Alignment with Hull

Privateaser was able to increase monthly revenue closed per account rep by 3x by unifying their data in Hull.

1st October 2019

Operation: Automation

Stop doing these 7 sales and marketing ops tasks manually and let a customer data platform do the work for you.

25th September 2019

CDPs, DMPs and CRM… Oh My! Which Data Solution is Right for Your Business?

In this blog post, we break down the differences between 6 popular data tools: CDP, CRM, DMP, data lake, data warehouse, and data integration and workflow solutions.

19th August 2019

3 Ways Sales Can Use a CDP to Improve Account-Based Selling

Sales has been a fortunate beneficiary of CDP technology. Read on for how sales teams have uncovered significant value using their organization’s CDP to execute on account-based selling initiatives.

6th August 2019

5 Ways Centralizing Customer Data Can Grow Revenue

Your organization may not need another tool in your tech, but rather, a way to unify your existing ones. Find out 5 ways to grow revenue just by centralizing your customer and prospect data.

30th May 2019

Why Mid-Market B2B Companies Have the Most to Gain from a Customer Data Platform (CDP)

Large enterprises have been realizing the benefits of customer data platforms (CDPs) for years. Find out what makes mid-market B2B companies a great fit for investing in a CDP.