In Part 5 of "Your Data, Your Way", we round out our series discussing data synchronization, showcasing two examples of one-way and bi-directional syncing.
With so many tools for managing data now available, how do you know what’s right for your business? Here’s how to answer the CDP vs. data warehouse debate based on your unique needs.
In Part 4 of "Your Data, Your Way", we discuss data transformation. You'll hear more about what it means, why it's beneficial, and see some simple and advanced use cases using the Hull Processor.
In Part 3 of "Your Data, Your Way", we show you tactical ways to clean and standardize your data using easy-to-use features within Hull.
In Part 2 of "Your Data, Your Way", we talk about how your identity resolution strategy can prevent data issues, and show you how Hull's intelligent identity resolution handles tricky scenarios.
Savvy SaaS marketers are taking the next step in growing their businesses with the help of product data. Read the "what", "why", and "how" behind leveraging product data in go-to-market strategies.
In Part 1 of "Your Data, Your Way", we discuss all things data integration, fetching, and ingestion, sharing our recommendations for building robust and comprehensive customer profiles.
Customer data platforms (CDPs) are helping companies better understand and act on data. In this blog, we dig into what CDPs really are, why they exist, who they're for, and how they're being used.
When your prospects opt out of your communications in one system, it’s critical you make sure to honor and reflect their request in other tools as well. Here’s what we recommend at Hull.
Hull Head of Product, Tim Liu, joined Sonar Co-founder and CEO, Brad Smith, for a webinar on how to manage and prevent bad data from derailing your go-to-market efforts.
Forward-thinking B2B SaaS companies like Pusher know that just using attribute-based data in marketing can only go so far. Watch the webinar replay to learn how they put behavioral data into action.
In this blog post, authored by Aazar Ali Shad, Head of Growth at Userpilot, Aazar talks about going beyond in-app features to help increase product adoption.
UK's fastest growing software company, Paddle, shares the secrets of their success in this 1-hour webinar, alongside experts from Hull, Outreach, and GoodFit.
Email exclusion lists are key to proper customer data management, but how do you create them at scale and with so many tools across your tech stack? We cover this in our newest blog post.
If you missed our "fireside chat" with Romain, Michael (CEO, mParticle), and David (Co-founder, CDP Institute), not to worry! We've recorded it and provided the transcript here so you can catch up.
Hull CEO, Romain Dardour, will be joined by Michael Katz of mParticle and David Raab of The CDP Institute in an engaging discussion around all things CDP. Tune in on Wednesday, July 8 at 2:30 PM ET.
Read how a CDP can help your organization across: Customer Research, Acquisition, Activation, Retention & Upsell, Reporting & Analytics, and Data Management
Data “fallback strategies” are used to reconcile data from many different sources, and surface the “truest” or most reliable source when available.
At Userpilot's Product Drive virtual summit, Hull's CEO, Romain Dardour, discusses how this underrated and underutilized data source can be used to drive more conversions for sales and marketing.
Democratizing customer data access is critical to support business continuity. Here are 4 ways a CDP can sustain businesses in the short term and create a solid foundation for growth long-term.
Today, we published a customer success story with a leading technology company, Pusher. Hear how Mario Moscatiello, Growth Marketing Manager, elevates Pusher's marketing with Hull.
Everyone knows about GDPR, but there's still so much confusion regarding its practical application. In this blog, we tackle the best way to "delete" a data record in accordance with GDPR.
In this blog, we cover 6 key considerations to get started on managing your customer data.
Marketing ops managers and system admins are all too familiar with this question. Read on to find out our take.
Bad data can rear its ugly head in a lot of different ways. In this blog, we cover several common examples of poor data quality and seven strategies to improve.
Boost engagement by using data to find best-fit accounts, prioritize warm leads, and personalize emails at scale.
Identity resolution can mean the difference between great and “just ok” customer experiences. Here are 3 B2B identity resolution strategies we’ve seen.
The single customer view, or the 360 degree customer view, is a strategy designed to personalize customer experiences and promote operational efficiency.
Two popular martech tools, CDPs and DMPs, are commonly confused with one another. In this article, we explain the differences between them.
Privateaser was able to increase monthly revenue closed per account rep by 3x by unifying their data in Hull.
Stop doing these 7 sales and marketing ops tasks manually and let a customer data platform do the work for you.
In this blog post, we break down the differences between 6 popular data tools: CDP, CRM, DMP, data lake, data warehouse, and data integration and workflow solutions.
Sales has been a fortunate beneficiary of CDP technology. Read on for how sales teams have uncovered significant value using their organization’s CDP to execute on account-based selling initiatives.
Your organization may not need another tool in your tech, but rather, a way to unify your existing ones. Find out 5 ways to grow revenue just by centralizing your customer and prospect data.
Large enterprises have been realizing the benefits of customer data platforms (CDPs) for years. Find out what makes mid-market B2B companies a great fit for investing in a CDP.