All articles

30th November 2020

How to manage opt-outs and unsubscribes across your entire tech stack

When your prospects opt out of your communications in one system, it’s critical you make sure to honor and reflect their request in other tools as well. Here’s what we recommend at Hull.

10th November 2020

How Pusher Uses Customer Behavior Data to Drive Growth & Retention

Forward-thinking B2B SaaS companies like Pusher know that just using attribute-based data in marketing can only go so far. Watch the webinar replay to learn how they put behavioral data into action.

21st July 2020

Code Hacks @ Hull: Creating Unified Email Exclusion Lists

Email exclusion lists are key to proper customer data management, but how do you create them at scale and with so many tools across your tech stack? We cover this in our newest blog post.

20th January 2020

3 Tactics for Using Data to Boost Sales Engagement

Boost engagement by using data to find best-fit accounts, prioritize warm leads, and personalize emails at scale.

1st October 2019

Operation: Automation

Stop doing these 7 sales and marketing ops tasks manually and let a customer data platform do the work for you.