In Part 4 of "Your Data, Your Way", we discuss data transformation. You'll hear more about what it means, why it's beneficial, and see some simple and advanced use cases using the Hull Processor.
In Part 3 of "Your Data, Your Way", we show you tactical ways to clean and standardize your data using easy-to-use features within Hull.
When your prospects opt out of your communications in one system, it’s critical you make sure to honor and reflect their request in other tools as well. Here’s what we recommend at Hull.
UK's fastest growing software company, Paddle, shares the secrets of their success in this 1-hour webinar, alongside experts from Hull, Outreach, and GoodFit.
Email exclusion lists are key to proper customer data management, but how do you create them at scale and with so many tools across your tech stack? We cover this in our newest blog post.
Read how a CDP can help your organization across: Customer Research, Acquisition, Activation, Retention & Upsell, Reporting & Analytics, and Data Management
Data “fallback strategies” are used to reconcile data from many different sources, and surface the “truest” or most reliable source when available.
At Userpilot's Product Drive virtual summit, Hull's CEO, Romain Dardour, discusses how this underrated and underutilized data source can be used to drive more conversions for sales and marketing.
At Userpilot's Product Drive virtual summit, Hull's Product Owner, Michal Raczka, discusses 5 critical signs your agile development process may need to be revamped.
Today, we published a customer success story with a leading technology company, Pusher. Hear how Mario Moscatiello, Growth Marketing Manager, elevates Pusher's marketing with Hull.
Everyone knows about GDPR, but there's still so much confusion regarding its practical application. In this blog, we tackle the best way to "delete" a data record in accordance with GDPR.
In this blog, we cover 6 key considerations to get started on managing your customer data.
Bad data can rear its ugly head in a lot of different ways. In this blog, we cover several common examples of poor data quality and seven strategies to improve.
The data you need in one tool is usually in another. This guide covers how & why to use choose the right customer data integration method for your businesses maturity.
Boost engagement by using data to find best-fit accounts, prioritize warm leads, and personalize emails at scale.
Identity resolution can mean the difference between great and “just ok” customer experiences. Here are 3 B2B identity resolution strategies we’ve seen.
Stop doing these 7 sales and marketing ops tasks manually and let a customer data platform do the work for you.
Personalization is more than “Hi {first name}!”. Orchestration and personalization are two sides of the same coin. Here's our six-part framework.
Data flow diagrams are the difference between teams who understand their martech tools & data and those who don't. Here's how to draw yours.
Learn how to create a customer journey map to align your teams & understand the data you need to track, attribute & sync across your organization.
Ideal customer profiles (ICPs) enable strategic focus and define your customer data model. We recommend every team starts here. (Part 1 of our 7-Part Beginners Guide to Customer Data)
Learn how to create a golden customer record from all your customer data to act as your single source of truth for all your tools and tools. Part of The Complete Guide to Customer Data.
The best practices in finding resources, organizing your teams, and maximizing efficiency across your company.
7000+ martech tools; how do you choose? Here's our back-of-napkin framework to assess and “hire” tools for jobs-to-be-done.
Customer profiling builds up an incredibly rich, detailed view of every Amazon customer account. How do you replicate that in your startup?
I hate to admit it, but this is not the first time I’ve heard Sales complain about poor quality MQLs.
You must pinpoint "fit" and "intent". Weak mid-funnel marketing fails to qualify leads. Here are the best practices we've seen data-driven marketing teams use.
These are the exact steps high-performing companies took to knock their free-trial conversion rate out of the park.
I run Hull’s Customer Success department, which I can gladly say is running a sub 1% net churn rate this year. Here's how.
How do you manage perfect customer data with imperfect people? Here are the best practice we've observed in scaling startups
How do you orchestrate all your tools, teams, and data to design and deliver the perfect customer journey
Your customer operations is only as good as your data. How do you get your customer data fit for your customer operations?
Personalized content management is a pain-in-the-ass. Here's how to fix it.
Post Series B, your role as a marketing team expands into four key areas. You’re probably executing the first three already.
Bewildered by 5000+ Martech tools? Unsure of best practices for using marketing technology? How to unify dozens of siloed tools? This customer data management guide is for you.
Despite working in a world of abundant data, our personalization sucks. Why can't we do any better than “Hi {firstname}” ?
You need to stop, generic "send to all" broadcasts messages, and start talking to your leads and customers in the way that matters to them.
Your marketing is only as good as your data, and your personalization is only as good as your data. Personalization is powered by your data, which is defined by your ideal customer profiles.
B2B marketing is hard. Using so many tools makes it harder.
In sales and marketing, it’s helpful to think of funnels and lifecylces to illustrate how people move towards first becoming a customer, and then becoming a successful customer.
The purpose of a tracking plan is to define the key stages of your lifecycle, and make sure that tracking is consistent in all your tools.
The final piece of your personalization strategy is to design your messaging plan.
New to customer data integration? Here's our quick start guide with best practices & pitfalls to avoid.