I hate to admit it, but this is not the first time I’ve heard Sales complain about poor quality MQLs.
You must pinpoint "fit" and "intent". Weak mid-funnel marketing fails to qualify leads. Here are the best practices we've seen data-driven marketing teams use.
These are the exact steps high-performing companies took to knock their free-trial conversion rate out of the park.
I run Hull’s Customer Success department, which I can gladly say is running a sub 1% net churn rate this year. Here's how.
How do you manage perfect customer data with imperfect people? Here are the best practice we've observed in scaling startups
How do you orchestrate all your tools, teams, and data to design and deliver the perfect customer journey
Your customer operations is only as good as your data. How do you get your customer data fit for your customer operations?
Customer journey mapping should be more than a pretty picture. They come alive with real-time data.
Personalized content management is a pain-in-the-ass. Here's how to fix it.
Post Series B, your role as a marketing team expands into four key areas. You’re probably executing the first three already.
Bewildered by 5000+ Martech tools? Unsure of best practices for using marketing technology? How to unify dozens of siloed tools? This customer data management guide is for you.
If (and only if) you have a clear ideal customer profile, then you can align and optimize all your customer-facing teams to pull in one direction.
Despite working in a world of abundant data, our personalization sucks. Why can't we do any better than “Hi {firstname}” ?
Customer profiling builds up an incredibly rich, detailed view of every Amazon customer account. How do you replicate that in your startup?
Your customer data is all over the place. But how do you bring it all together?
You need to stop, generic "send to all" broadcasts messages, and start talking to your leads and customers in the way that matters to them.
Your marketing is only as good as your data, and your personalization is only as good as your data. Personalization is powered by your data, which is defined by your ideal customer profiles.
B2B marketing is hard. Using so many tools makes it harder.
The final piece of your personalization strategy is to design your messaging plan.
The purpose of a tracking plan is to define the key stages of your lifecycle, and make sure that tracking is consistent in all your tools.
In sales and marketing, it’s helpful to think of funnels and lifecylces to illustrate how people move towards first becoming a customer, and then becoming a successful customer.
Master customer data management with our five-part series