All articles

8th February 2021

How to Leverage Product Data for Growth and Retention in 2021

Savvy SaaS marketers are taking the next step in growing their businesses with the help of product data. Read the "what", "why", and "how" behind leveraging product data in go-to-market strategies.

10th November 2020

How Pusher Uses Customer Behavior Data to Drive Growth & Retention

Forward-thinking B2B SaaS companies like Pusher know that just using attribute-based data in marketing can only go so far. Watch the webinar replay to learn how they put behavioral data into action.

20th January 2020

3 Tactics for Using Data to Boost Sales Engagement

Boost engagement by using data to find best-fit accounts, prioritize warm leads, and personalize emails at scale.

1st October 2019

Operation: Automation

Stop doing these 7 sales and marketing ops tasks manually and let a customer data platform do the work for you.

2nd April 2019

Mention Doubles Lead Qualification Accuracy and Saves Over $15,000 on Salesforce

Mention was experiencing a lot of challenges managing customer data for over 500,000 of their users. Learn how they used Hull to control their customer data flows and save on Salesforce costs.