Savvy SaaS marketers are taking the next step in growing their businesses with the help of product data. Read the "what", "why", and "how" behind leveraging product data in go-to-market strategies.
Customer data platforms (CDPs) are helping companies better understand and act on data. In this blog, we dig into what CDPs really are, why they exist, who they're for, and how they're being used.
When your prospects opt out of your communications in one system, it’s critical you make sure to honor and reflect their request in other tools as well. Here’s what we recommend at Hull.
Democratizing customer data access is critical to support business continuity. Here are 4 ways a CDP can sustain businesses in the short term and create a solid foundation for growth long-term.
Marketing ops managers and system admins are all too familiar with this question. Read on to find out our take.
Bad data can rear its ugly head in a lot of different ways. In this blog, we cover several common examples of poor data quality and seven strategies to improve.
Identity resolution can mean the difference between great and “just ok” customer experiences. Here are 3 B2B identity resolution strategies we’ve seen.
The single customer view, or the 360 degree customer view, is a strategy designed to personalize customer experiences and promote operational efficiency.
Two popular martech tools, CDPs and DMPs, are commonly confused with one another. In this article, we explain the differences between them.
Privateaser was able to increase monthly revenue closed per account rep by 3x by unifying their data in Hull.
Stop doing these 7 sales and marketing ops tasks manually and let a customer data platform do the work for you.
The age-old cliche of sales and marketing butting heads is all too real. What causes it and how can you re-align the teams to achieve success?
Large enterprises have been realizing the benefits of customer data platforms (CDPs) for years. Find out what makes mid-market B2B companies a great fit for investing in a CDP.
Mention was experiencing a lot of challenges managing customer data for over 500,000 of their users. Learn how they used Hull to control their customer data flows and save on Salesforce costs.