All articles

8th February 2021

How to Leverage Product Data for Growth and Retention in 2021

Savvy SaaS marketers are taking the next step in growing their businesses with the help of product data. Read the "what", "why", and "how" behind leveraging product data in go-to-market strategies.

11th January 2021

Customer Data Platforms (CDP): What You Need To Know

Customer data platforms (CDPs) are helping companies better understand and act on data. In this blog, we dig into what CDPs really are, why they exist, who they're for, and how they're being used.

30th November 2020

How to manage opt-outs and unsubscribes across your entire tech stack

When your prospects opt out of your communications in one system, it’s critical you make sure to honor and reflect their request in other tools as well. Here’s what we recommend at Hull.

18th May 2020

Surviving or Thriving? 4 Ways a CDP Promotes Business Growth in Critical Times

Democratizing customer data access is critical to support business continuity. Here are 4 ways a CDP can sustain businesses in the short term and create a solid foundation for growth long-term.

9th March 2020

Should Your CRM or Marketing Automation Platform Be Your “Source of Truth”?

Marketing ops managers and system admins are all too familiar with this question. Read on to find out our take.

3rd March 2020

7 Strategies to Combat Bad Data Quality in B2B Marketing

Bad data can rear its ugly head in a lot of different ways. In this blog, we cover several common examples of poor data quality and seven strategies to improve.

14th January 2020

Identity Resolution for B2B: Definition & Top Strategies

Identity resolution can mean the difference between great and “just ok” customer experiences. Here are 3 B2B identity resolution strategies we’ve seen.

13th January 2020

The Single Customer View (Or 360 Degree Customer View): The What, Why, & How for B2B Marketers

The single customer view, or the 360 degree customer view, is a strategy designed to personalize customer experiences and promote operational efficiency.

9th January 2020

CDPs vs. DMPs: A Guide

Two popular martech tools, CDPs and DMPs, are commonly confused with one another. In this article, we explain the differences between them.

5th November 2019

Privateaser Increases Revenue & Sales-Marketing Alignment with Hull

Privateaser was able to increase monthly revenue closed per account rep by 3x by unifying their data in Hull.

1st October 2019

Operation: Automation

Stop doing these 7 sales and marketing ops tasks manually and let a customer data platform do the work for you.

18th June 2019

The #1 Cause of Sales & Marketing Misalignment (and How to Get Back on Track)

The age-old cliche of sales and marketing butting heads is all too real. What causes it and how can you re-align the teams to achieve success?

30th May 2019

Why Mid-Market B2B Companies Have the Most to Gain from a Customer Data Platform (CDP)

Large enterprises have been realizing the benefits of customer data platforms (CDPs) for years. Find out what makes mid-market B2B companies a great fit for investing in a CDP.

2nd April 2019

Mention Doubles Lead Qualification Accuracy and Saves Over $15,000 on Salesforce

Mention was experiencing a lot of challenges managing customer data for over 500,000 of their users. Learn how they used Hull to control their customer data flows and save on Salesforce costs.