All articles

9th September 2019

The 5 Major Reasons My Data Integration Projects Failed

Lessons learned from Hull's Director of Integration, Tim Liu.

30th May 2019

Why Mid-Market B2B Companies Have the Most to Gain from a Customer Data Platform (CDP)

Large enterprises have been realizing the benefits of customer data platforms (CDPs) for years. Find out what makes mid-market B2B companies a great fit for investing in a CDP.

23rd January 2019

Why 2019 Is The Year Of Growth Engineering In SaaS

In this post, we're going to share where growth engineers come from and why they're here to stay. But first, we need to set some context...

4th December 2018

Outbound vs Inbound Marketing: What's The Difference In 2019?

What matters is the buyer and the buyer's journey (which is changing). At some stage, sales must reach out and marketing has to engage leads.

24th May 2017

Account-Based Orchestration: The Last Piece of the ABM Puzzle

With SiriusDecisions event happening last week, I’ve seen a ton of Account Based Marketing, Account Based Everything, *Account Based Whatever* posts.

23rd May 2017

What is Data-Driven Marketing, Really?

A B2B Marketers Guide to Sourcing, Shopping and Sorting Data

11th May 2017

Why The Customer Stack Is The New Marketing Stack In 2019

Yesterday, the 2017 #Martech Landscape Supergraphic was launched. Today, we take a stand.

22nd March 2017

5 Ways To Use Data To Qualify More Leads In SaaS

Have you ever experienced a disconnect between sales and marketing, *despite* having an abundance of data at your disposal.