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1st October 2019

Operation: Automation

Stop doing these 7 sales and marketing ops tasks manually and let a customer data platform do the work for you.

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3 Tactics for Using Data to Boost Sales Engagement

Boost engagement by using data to find best-fit accounts, prioritize warm leads, and personalize emails at scale.

Identity Resolution Strategies for B2B

Identity resolution can mean the difference between great and “just ok” customer experiences. Here are 3 B2B identity resolution strategies we’ve seen.

The Single Customer View: The What, Why, & How for B2B Marketers

The single customer view, or the 360 degree customer view, is a strategy designed to personalize customer experiences and promote operational efficiency.

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