Case studies, guides & resources from the Hull BlogPersonalization

All articles

13th January 2020

The Single Customer View (Or 360 Degree Customer View): The What, Why, & How for B2B Marketers

The single customer view, or the 360 degree customer view, is a strategy designed to personalize customer experiences and promote operational efficiency.

Writers on the Hull blog

Get our latest ideas, articles & resources

Explore Hull’s customer data platform

Take the tour

Hull.io

Customer Data Platforms (CDP): What You Need To Know

Customer data platforms (CDPs) are helping companies better understand and act on data. In this blog, we dig into what CDPs really are, why they exist, who they're for, and how they're being used.

2020 Year In Review

A note from our CEO, Romain Dardour, on our 2020 accomplishments.

How to manage opt-outs and unsubscribes across your entire tech stack

When your prospects opt out of your communications in one system, it’s critical you make sure to honor and reflect their request in other tools as well. Here’s what we recommend at Hull.

Blog Docs About

Help Contact +1 866-674-8155

Get our latest ideas & resources

We share our newest and best resources, ideas & developments with our customers via our newsletter. Subscribe for your copy.

©Hull.io