All articles

11th December 2018

Spotted: Lead Qualification Trends, Tactics & Techniques

We've spotted a trend amongst SaaS teams in how they approach lead qualification; pre-qualifying leads with data and syncing to sales in real-time.

27th November 2018

Announcing Hull Playbooks: How SaaS teams use Hull

One of the most common questions our customers ask is "how are other teams using Hull?". Here's the top five use cases

6th November 2018

Spotted: B2B sales enablement through automated triggers

We've spotted sales teams are using real-time data to enable their sales teams. Using triggers from inside their product, website, review sites, social & more to automate personalized sales outreach.

25th September 2018

Spotted: Multi-Touch Attribution Modeling

Multi-touch attribution is very similar to other data integration problems. Here's how teams like Pollfish, Drift & Lengow are building attribution models.

18th September 2018

Spotted: Sales Marketing Alignment in 2018

Sales and marketing don't easily work together. One of our largest Spotted posts addresses the best practices we've seen

12th April 2018

Spotted: Lead Scoring & Signals

Lead scoring is a widely used practice, but arbitrary scores have limited utility. Here’s how we’ve spotted teams using lead scoring & signals.

5th April 2018

Spotted: Data Enrichment Tools & Best Practices

Almost every team we work with at Hull uses data enrichment to qualify leads, personalize messages, and fill in their profiles. Here’s the best practices we’ve spotted.

26th March 2018

Spotted: Web personalization for B2B

Your website has the widest reach, but is the trickiest to personalize. Here’s the web personalization trends we noticed B2B teams using.

22nd March 2018

Spotted: Universal Lead Tracking

Scaling SaaS startups generate leads from more channels than ever. Here’s how they’re tracking, unifying and taking action on all of their lead data.

14th March 2018

Spotted: Email personalization at scale

"Personal email" more than a plain text template. Here's the best practices how data-driven teams are delivering 1:1 email personalization at scale.

6th March 2018

Spotted: Personalized, omnichannel lead nurturing

We noticed teams using Hull to nurture leads across channels with personalized content. Here’s how they did it, and the results they saw.

1st March 2018

Spotted: Customer data integration without integrations

Integrations aren’t the only way to integrate customer data. As startups-turn-scale-up, we see most startups move beyond integrations to these five tactics.

27th February 2018

Spotted: Account-based retargeting ads

We’re seeing more B2B SaaS teams using account-based retargeting ads (vs. traditional retargeting ads).

19th July 2017

How to 10X your Account-Based Marketing with the Reveal Loop

With advanced ABM, “not enough data" is rarely the underlying problem. Your problem is tying all this data together.