At Userpilot's Product Drive virtual summit, Hull's CEO, Romain Dardour, discusses how this underrated and underutilized data source can be used to drive more conversions for sales and marketing.
Marketing ops managers and system admins are all too familiar with this question. Read on to find out our take.
Boost engagement by using data to find best-fit accounts, prioritize warm leads, and personalize emails at scale.
Stop doing these 7 sales and marketing ops tasks manually and let a customer data platform do the work for you.
Sales has been a fortunate beneficiary of CDP technology. Read on for how sales teams have uncovered significant value using their organization’s CDP to execute on account-based selling initiatives.
Criteria Corp needed the ability to get time-sensitive marketing-generated leads from HubSpot to Outreach for their SDR team to quickly follow up on.
The age-old cliche of sales and marketing butting heads is all too real. What causes it and how can you re-align the teams to achieve success?