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19th August 2019

3 Ways Sales Can Use a CDP to Improve Account-Based Selling

Sales has been a fortunate beneficiary of CDP technology. Read on for how sales teams have uncovered significant value using their organization’s CDP to execute on account-based selling initiatives.

26th July 2019

Criteria Corp Introduces Account-Based Selling with Hull

Criteria Corp needed the ability to get time-sensitive marketing-generated leads from HubSpot to Outreach for their SDR team to quickly follow up on.

18th June 2019

The #1 Cause of Sales & Marketing Misalignment (and How to Get Back on Track)

The age-old cliche of sales and marketing butting heads is all too real. What causes it and how can you re-align the teams to achieve success?