Marketing ops managers and system admins are all too familiar with this question. Read on to find out our take.
Boost engagement by using data to find best-fit accounts, prioritize warm leads, and personalize emails at scale.
Stop doing these 7 sales and marketing ops tasks manually and let a customer data platform do the work for you.
Sales has been a fortunate beneficiary of CDP technology. Read on for how sales teams have uncovered significant value using their organization’s CDP to execute on account-based selling initiatives.
Criteria Corp needed the ability to get time-sensitive marketing-generated leads from HubSpot to Outreach for their SDR team to quickly follow up on.
The age-old cliche of sales and marketing butting heads is all too real. What causes it and how can you re-align the teams to achieve success?