All articles

9th March 2020

Should Your CRM or Marketing Automation Platform Be Your “Source of Truth”?

Marketing ops managers and system admins are all too familiar with this question. Read on to find out our take.

20th January 2020

3 Tactics for Using Data to Boost Sales Engagement

Boost engagement by using data to find best-fit accounts, prioritize warm leads, and personalize emails at scale.

1st October 2019

Operation: Automation

Stop doing these 7 sales and marketing ops tasks manually and let a customer data platform do the work for you.

19th August 2019

3 Ways Sales Can Use a CDP to Improve Account-Based Selling

Sales has been a fortunate beneficiary of CDP technology. Read on for how sales teams have uncovered significant value using their organization’s CDP to execute on account-based selling initiatives.

26th July 2019

Criteria Corp Introduces Account-Based Selling with Hull

Criteria Corp needed the ability to get time-sensitive marketing-generated leads from HubSpot to Outreach for their SDR team to quickly follow up on.

18th June 2019

The #1 Cause of Sales & Marketing Misalignment (and How to Get Back on Track)

The age-old cliche of sales and marketing butting heads is all too real. What causes it and how can you re-align the teams to achieve success?