Sales has been a fortunate beneficiary of CDP technology. Read on for how sales teams have uncovered significant value using their organization’s CDP to execute on account-based selling initiatives.
Criteria Corp needed the ability to get time-sensitive marketing-generated leads from HubSpot to Outreach for their SDR team to quickly follow up on.
The age-old cliche of sales and marketing butting heads is all too real. What causes it and how can you re-align the teams to achieve success?