The monumental impact of product-led GTM strategies in the SaaS industry is undeniable. But products as popular and pervasive as the likes of Slack, Dropbox, and Calendly don't just appear overnight. It takes a well-engineered concoction of the right data, product iteration, messaging, and distribution to realize success on the level of these exemplary organizations.
In this webinar, we dive into a noteworthy component of a strong product-led strategy: customer behavioral data. Organizations that leverage customer behavior data outperform their peers by 85% in sales growth and 25% in gross margin, according to research from McKinsey & Company.
Tim Liu (Head of Product at Hull) will be joined by Wes Bush (Founder & CEO of ProductLed) and Chris Casey (Senior Solutions Engineer at Pusher) to outline how forward-thinking B2B SaaS companies have unlocked new opportunities made possible with customer behavior and product usage data.
- Why B2B organizations are now turning their attention to customer behavior data
- How Pusher utilizes behavioral data for customer acquisition and retention
- The tech infrastructure, data transformations, and data flows powering their success
If you’re responsible for your company’s go-to-market success or oversee customer data management in your organization, we highly encourage you to attend this webinar. There will be opportunities to ask questions and engage with the speakers throughout the discussion.
A video replay will be sent to all registrants within 24 hours of the live broadcast.
Register for our webinar
Tune in live on November 10th at 2:00 PM ET or catch the video replay.
Angela brings over a decade of B2B technology marketing experience to her role as the Director of Marketing at Hull. Prior to Hull, she spent 5 years at utility data aggregator, Urjanet, where she held various roles in demand generation, marketing operations, and product marketing.