Today, we hosted a webinar with our friends from Paddle, Outreach, and GoodFit on the methodology used by Paddle to achieve a 30% reply rate on their cold email campaigns.
Those who tuned in got an inside look at the strategies, tactics, and tools deployed by the Paddle team.
Paddle's phased approach
Paddle's success story involved executing on an approach in 3 distinct phases:
- Setup & Data Gathering
- Analysis & Iteration
Within each phase, we broke down the specific steps they took:
Setup & Gather Data
Step 1 - Map your total addressable market (TAM), then refine your audience
Step 2 - Enrich accounts and prospects with data to help prioritize and generate hyper-relevant messaging
Step 3 - Unify, then transform your data in Hull
Step 4 - Build real-time “micro segments” in Hull
Step 5 - Write the emails, incorporating the "transformed" data from Hull
Step 6 - Build the Sequences in Outreach using best practices from the experts at Outreach themselves
Step 7 - Send the emails!
Analyze & Iterate
Step 8 - Measure initial results in Outreach
Step 9 - Take reporting to the next-level with Hull and a data warehouse
Read the full story
For a full write-up of Paddle's success story, read the case study, "How Paddle Achieved a 30% Reply Rate on Cold Outbound Emails".
Angela brings over a decade of B2B technology marketing experience to her role as the Director of Marketing at Hull. Prior to Hull, she spent 5 years at utility data aggregator, Urjanet, where she held various roles in demand generation, marketing operations, and product marketing.