Learn how Paddle got a 30% reply rate on their cold outbound emails

Today, we hosted a webinar with our friends from Paddle, Outreach, and GoodFit on the methodology used by Paddle to achieve a 30% reply rate on their cold email campaigns.

Those who tuned in got an inside look at the strategies, tactics, and tools deployed by the Paddle team.

Watch the replay and view the slides

Paddle's phased approach

Paddle's success story involved executing on an approach in 3 distinct phases:

  1. Setup & Data Gathering
  2. Activation
  3. Analysis & Iteration

Within each phase, we broke down the specific steps they took:

Setup & Gather Data

Step 1 - Map your total addressable market (TAM), then refine your audience

Step 2 - Enrich accounts and prospects with data to help prioritize and generate hyper-relevant messaging

Step 3 - Unify, then transform your data in Hull

Step 4 - Build real-time “micro segments” in Hull

Hull Segmentation


Step 5 - Write the emails, incorporating the "transformed" data from Hull

Outreach Screenshot - Personalized email from Paddle

Step 6 - Build the Sequences in Outreach using best practices from the experts at Outreach themselves

Step 7 - Send the emails!

Analyze & Iterate

Step 8 - Measure initial results in Outreach

Step 9 - Take reporting to the next-level with Hull and a data warehouse

Read the full story

For a full write-up of Paddle's success story, read the case study, "How Paddle Achieved a 30% Reply Rate on Cold Outbound Emails".

Angela Sun

Angela brings over a decade of B2B technology marketing experience to her role as the Director of Marketing at Hull. Prior to Hull, she spent 5 years at utility data aggregator, Urjanet, where she held various roles in demand generation, marketing operations, and product marketing.