Customer data platform for MadKudu's maddest users
Single customer view
Unify data about every lead, customer & company from all your tools, tracking & databases into User & Account Profiles - the single source of truth.
Use any combination of attributes, events & event properties from different sources to query & segment both people & companies with Segments.
2-way sync in real-time
Map filter, filter segments & stream every update about people, companies & segments two-way between all your team’s tools with Integrations and more.
Enrich MadKudu's lead scores
Capture every MadKudu predictive score and signal in Hull
See all the predictive fit scores and lead signals in Hull's Account Profiles.
- Automatically enrich all (or a selection of) your leads and customers
- Fetch the latest MadKudu predictions to re-enrich your profiles
- Sync data onwards to enrich the profiles of all your connected tools
Sync MadKudu predictions across all your tools in real-time
Power-up your sales & marketing automation everywhere with predictions from MadKudu
- Build precise segments to update email lists, ad audiences & web personalization
- Trigger marketing automation workflows & live chat
- Cross-enrich all your sales & marketing tools
- Notify your teams of the latest predictions
How teams use Hull with MadKudu
Fill in the blanks in your lead & customer profiles everywhere with Hull’s data enrichment integrations. See how to manage data enrichment on Hull.
Connect to all your lead sources, then enrich, score & pre-qualify leads before syncing only best-fit, sales-ready leads to your CRM. See how to build lead qualification on Hull.
Single Source of Truth
Create an always up-to-date source of customer data to sync across all your tools with Hull's customer data platform. See how to build your single source of truth on Hull.
Data engineering tools for marketing ops
Hull's customer data platform gives your data engineers a complete toolset to unify, transform, segment & sync data across all your tools real-time.
I can’t remember what my job was like before Hull. When things work in Hull, I can go back home.
Flexible platform for customer data engineering
Transform data in real-time
Open Source Connectors
Fork, host & extend Hull’s collection of connectors on GitHub.
Build your own connectors
Integrate new tools with ease using Hull’s NodeJS libraries.
More than just data enrichment
Hull sits at the heart of your marketing tech stack. Unify, transform, segment, and sync customer data across all your tools and teams from one customer data platform.
Processor to transform your customer data in any way, in real-time.
Segmentation tool to query your entire customer database, compute segments & filter data flows in real-time.
Integrations to map, filter & sync customer data across all your tools & databases.