Create a unified customer profile from your data in Segment
Stream Segment data into Hull
Setup Hull as Segment Destination in your Segment Workspace.
- See single view of each person and company in Hull Profiles
- Create and update Hull Users with Segment
- See a timeline of
pagecalls as Hull Users Events
- Update Hull Accounts with
Filter and remap data from Segment
Add filters and mapping to your Segment data in Hull instead of sending everything everywhere
- Create precise segments from all your data in Hull
- Use Hull Segments to filter and control data enrichment
- Selectively sync Users and Accounts to all your tools
- Map fields and filter events to sync to other tools
Combine Segment data with other data sources
Compute, clean and enrich data on the fly
- Cleanse & normalize data
- Define fallback strategies for prioritizing data sources
- Compute custom lead scoring & signals
- Customize your identity resolution strategy
- Build multi-touch attribution models
- Transform data without limitations
Stream data from Hull to Segment
Stream unified data including computed attributes, computed segments, data extracted from your Cloud services into Segment.
Map and sync any data, two-ways between Hull to all your tools in real-time, including Segment.
Hull intelligently manages backpressure, emits updates only when changes are detected, and micro-batches updates to avoid overwhelming your end services.
- Setup Hull as a Segment Source in a few clicks
- Sync data from Hull data sources like SQL, webhooks & any API
- Filter the data to be synced back to Segment
- Setup Segment Destinations to forward Hull data to
How teams use Hull with Segment
Single Source of Truth
Create an always up-to-date source of customer data to sync across all your tools with Hull's customer data platform. See how to build your single source of truth on Hull.
Import updates from your database, detect changes, then sync updates across all your tools in real-time via Hull's customer data platform. See how to integrate your databases with Hull.
Capture clicks & events on your website, in your product & 3rd party sites, then sync to all your tools through Hull's customer data platform. See how to integrate analytics tracking with Hull.
Data engineering tools for marketing ops
Hull's customer data platform gives your data engineers a complete toolset to unify, transform, segment & sync data across all your tools real-time.
I can’t remember what my job was like before Hull. When things work in Hull, I can go back home.
More than a one-way ETL tool
Hull sits at the heart of your marketing tech stack. Unify, transform, segment, and sync customer data two-ways across all your tools and teams in real-time from one platform.
- Make Hull your single source of truth
- Automatically build a single customer view
- Cross-enrich all your tools & databases
- Orchestrate 1:1 personalized experiences
- Align your teams around your customer data