Fetch the latest data from your SQL database
Connect your SQL databases to Hull via the SQL Importer. Configure how often Hull will query your SQL database (every 3 hours by default). Each query will be displayed in the list of jobs. No extra engineering necessary.
Import data into Hull to sync everywhere
Single customer view
Unify data about every lead, customer & company from all your tools, tracking & databases into User & Account Profiles - the single source of truth.
Use any combination of attributes, events & event properties from different sources to query & segment both people & companies with Segments.
2-way sync in real-time
Map filter, filter segments & stream every update about people, companies & segments two-way between all your team’s tools with Integrations and more.
Map & sync new database rows to all your tools
With all your data captured in Hull, you can map and sync Users and Accounts to all you tools using Connectors. Hull will then keep each tool updated in real-time.
Hull intelligently manages backpressure, emits updates only when changes are detected, and micro-batches updates to avoid overwhelming your end services.
Data engineering tools for marketing ops
Hull's customer data platform gives your data engineers a complete toolset to unify, transform, segment & sync data across all your tools real-time.
I can’t remember what my job was like before Hull. When things work in Hull, I can go back home.
Cleanse, enrich & transform any SQL data
- Cleanse and normalize your data
- Define fallback strategies for prioritizing data sources
- Create custom lead scoring & signal models
- Transform data without limitations
Flexible platform for customer data engineering
Transform data in real-time
Open Source Connectors
Fork, host & extend Hull’s collection of connectors on GitHub.
Build your own connectors
Integrate new tools with ease using Hull’s NodeJS libraries.
More than just a SQL importer
Hull sits at the heart of your marketing tech stack. Unify, transform, segment, and sync customer data across all your tools and teams from one customer data platform.
Make your SQL data from MySQL, PostgreSQL, Microsoft SQL and Redshift accessible to all your customer-facing teams in their tools of choice without developer favors, outdated extracts & unoptimized SQL queries.
Unified customer profiles to capture & show everything about each person & company from all your tools & databases.
Processor to transform your customer data in any way, in real-time.
Segmentation tool to query your entire customer database, compute segments & filter data flows in real-time.
Integrations to map, filter & sync customer data across all your tools & databases.