How SaaS teams use Hull

Learn how SaaS teams use Hull to unify their data, integrate their marketing stack, and leverage new growth opportunities.

Drift use Hull to orchestrate account-based marketing & compute multi-touch attribution

Drift’s Growth & Business Operations team orchestrate their account-based marketing from multiple sources of intent data, builds multi-touch attribution models & manages their real-time Salesforce integration through Hull.

Aligning customer audiences across multiple tools is a pain that all marketing & growth teams face. Because Hull centralizes the data store & segmentation engine we've reduced campaign overhead dramatically.

Read Drift's GrowthHackers Conferences 2018 presentation on how they use Intent-Driven Automation.

How Drift use Hull

Account Based Marketing

Orchestrate account engagement across all your sales & marketing tools in real-time from Hull’s B2B customer data platform. See how to orchestrate account-based marketing on Hull.

Single Source of Truth

Create an always up-to-date source of customer data to sync across all your tools with Hull's customer data platform. See how to build your single source of truth on Hull.

CRM integration

Sync data seamlessly into Salesforce, HubSpot, Close.io, or your other CRM from all your tools, tracking & databases in real-time via Hull. See how to manage CRM integration on Hull.

Mention doubled their qualified leads and saved over $15,000 on Salesforce

Mention’s Data Operations team sync all their tools & databases through Hull. Their Salesforce integration runs through Hull to minimize data storage costs & API calls. They use cross-enrich their data sources to target campaigns & qualify their leads.

We saved over $15,000 on Salesforce and doubled qualified leads. Customer success and sales are very, very happy. I can give them whatever information they want, and I don’t need a backend developer. Data is more reliable. We have more control.

Read Hull's Mention Case Study (PDF)

How Mention use Hull

CRM integration

Sync data seamlessly into Salesforce, HubSpot, Close.io, or your other CRM from all your tools, tracking & databases in real-time via Hull. See how to manage CRM integration on Hull.

Single Source of Truth

Create an always up-to-date source of customer data to sync across all your tools with Hull's customer data platform. See how to build your single source of truth on Hull.

Lead qualification

Connect to all your lead sources, then enrich, score & pre-qualify leads before syncing only best-fit, sales-ready leads to your CRM. See how to build lead qualification on Hull.

Appcues use Hull to create product qualified leads & increase sales conversions by 70%

Appcues Sales team uses Hull to trigger personalized outreach to their free trial leads by combining & segmenting data from Clearbit, Segment & their SQL database and syncing into HubSpot CRM & Slack in real-time.

With Hull, their sales team could get the data they needed natively in HubSpot without having to migrate to another CRM.

Hull allows us to identify key moments when a prospect is moving through the buyers journey and in real time react to those moments via automation or with a person to help the customer take the next step. We have a lot of future plans for hull. It's a weapon for us.

By experimenting with smart, automated, sales triggers, the Appcues sales team could take advantage of opportunities to engage leads as they were moving through the buying journey.

Sales conversion rate increased 70%, ASP [average sale price] increased 25%, and ARR [annual recurring revenue] closed in the quarter increased 60% over our 4Q’17 levels. We’re talking hundreds of thousands of dollars converted to ARR.

Read an Appcues’ sales reps write up on Sales Hacker about their process.

Read Hull's Appcues case study

How Appcues use Hull

Sales enablement

Automate sales outreach to target leads as they move through the buying journey via Hull's customer data platform. See how to build automated sales enablement on Hull.

Single Source of Truth

Create an always up-to-date source of customer data to sync across all your tools with Hull's customer data platform. See how to build your single source of truth on Hull.

CRM integration

Sync data seamlessly into Salesforce, HubSpot, Close.io, or your other CRM from all your tools, tracking & databases in real-time via Hull. See how to manage CRM integration on Hull.

Lengow use Hull to align their sales & marketing teams and double qualified leads

Hull enabled Lengow's Marketing Team to automatically enrich, qualify and notify sales of new best-fit demo requests, so their sales team cLengow’s marketing team use Hull to enrich their leads, pre-qualify then sync directly to their CRM where their sales reps can take action. Since Hull syncs in real-time, and makes sure all the data is included & mapped correctly into their preferred CRM, sales started to trust leads from marketing again.

This fixed a 50% dropoff in demo request response rate, and double qualified leads

The most unexpected benefit was how it - relationship between marketing and sales is quite amazing.ould respond promptly and spend their time with the right accounts.

Read Hull's Lengow case study

How Lengow use Hull

Lead qualification

Connect to all your lead sources, then enrich, score & pre-qualify leads before syncing only best-fit, sales-ready leads to your CRM. See how to build lead qualification on Hull.

Single Source of Truth

Create an always up-to-date source of customer data to sync across all your tools with Hull's customer data platform. See how to build your single source of truth on Hull.

CRM integration

Sync data seamlessly into Salesforce, HubSpot, Close.io, or your other CRM from all your tools, tracking & databases in real-time via Hull. See how to manage CRM integration on Hull.

Hull “made data-driven marketing finally possible” for ConversionXL

ConversionXL, one of the most advanced conversion rate optimization agencies & training programs, unify data from multiple sources to build a complete lead & customer profile.

Hull was a game changer for us. Combining and merging data from various tools made data-driven marketing finally possible. If you're a B2B company and not using Hull, you're seriously missing out. The ROI on this is insane.

Watch Peep teach conversion practitioners about using Hull & customer data platforms.

How ConversionXL use Hull

Data enrichment

Fill in the blanks in your lead & customer profiles everywhere with Hull’s data enrichment integrations. See how to manage data enrichment on Hull.

Single Source of Truth

Create an always up-to-date source of customer data to sync across all your tools with Hull's customer data platform. See how to build your single source of truth on Hull.

Lead nurturing

Maximize engagement with your best-fit leads by engaging them with targeted content & campaigns across multiple channels - orchestrated by Hull. See how to manage lead nurturing on Hull.

Oz Content increased marketing qualified leads by 20X (2000%) in two months

Oz Content’s team used Hull to enrich & segment their leads, then targeted small groups of leads with highly relevant content & campaigns through HubSpot.

The biggest benefit of Hull is it is the core infrastructure we use to work off of everything. It's where we do all of our enrichment activities and then push that data HubSpot and Salesforce and as well as web forms.

Read the Oz Content case study

How Oz Content use Hull

Lead nurturing

Maximize engagement with your best-fit leads by engaging them with targeted content & campaigns across multiple channels - orchestrated by Hull. See how to manage lead nurturing on Hull.

Single Source of Truth

Create an always up-to-date source of customer data to sync across all your tools with Hull's customer data platform. See how to build your single source of truth on Hull.

Data enrichment

Fill in the blanks in your lead & customer profiles everywhere with Hull’s data enrichment integrations. See how to manage data enrichment on Hull.

At Spendesk, “Hull.io is really the centerpiece of all our data management”

The Growth Engineering team at Spendesk use Hull to unify data from all their tools & databases from across the company - sales, marketing & customer success - so they have full visibility over all their customer data and can take action.

Hull.io is really the centerpiece of all our data management across different platforms. Zapier and spreadsheets can't solve this nightmare, Hull did it!

How Spendesk use Hull

Database integration

Import updates from your database, detect changes, then sync updates across all your tools in real-time via Hull's customer data platform. See how to integrate your databases with Hull.

Single Source of Truth

Create an always up-to-date source of customer data to sync across all your tools with Hull's customer data platform. See how to build your single source of truth on Hull.

Data enrichment

Fill in the blanks in your lead & customer profiles everywhere with Hull’s data enrichment integrations. See how to manage data enrichment on Hull.

Pollfish “haven't once regretted adding Hull as the center piece of our martech stack.”

Pollfish’s Marketing Team use Hull to connect their marketing stack together to give a unified lead & unified account profile. They use this to understand & engage their target leads & accounts from all their sources of customer data.

I recommend Hull to every marketer I meet. Easily unify any disparate data from existing silos using their prepackaged integrations (or make your own), augment that data with third party data (we use Clearbit), then push any slice of that data into any other platform (CRM, marketing automation, etc) to enable advanced segmentation and personalization. Best of all, you don't need a developer to do it - marketers can own this entire process.

How Pollfish use Hull

Account Based Marketing

Orchestrate account engagement across all your sales & marketing tools in real-time from Hull’s B2B customer data platform. See how to orchestrate account-based marketing on Hull.

Single Source of Truth

Create an always up-to-date source of customer data to sync across all your tools with Hull's customer data platform. See how to build your single source of truth on Hull.

Data enrichment

Fill in the blanks in your lead & customer profiles everywhere with Hull’s data enrichment integrations. See how to manage data enrichment on Hull.

Orchestrate all your tools, teams & data with Hull

Hull sits at the heart of your marketing tech stack. Unify, transform, segment, and sync customer data across all your tools and teams from one customer data platform.

Unified customer profiles to capture & show everything about each person & company.

Processor to transform your customer data in any way, in real-time.

Segmentation tool to query your entire customer database, compute segments & filter data flows in real-time.

Integrations to map, filter & sync customer data across all your tools & databases.

Explore Hull's customer data platform

Break & sync your customer data silos with Hull

Busy teams from Drift, Appcues, Mention, and more discovered how Hull worked for them with a personalized demo. Schedule yours today.

Talk to a Product ExpertorSubscribe for updates