Customer data is used across your business with different teams and tools. So any change in customer data to one tool or team has a cascading impact on the rest. The results Hull customer’s achieve may surprise you.
Hull enabled Oz Content to create and sync hyper-targeted segments to all their marketing tools, and engage with highly personalized marketing campaigns at scale.
Hull enabled Segment to add over $10,000/day in net new revenue with account-based marketing at scale. Using Hull, their sales team would orchestrate data flows between reverse IP, prospecting, and enrichment tools - the "Reveal Loop" - so they could engage best-fit accounts who visited their website at scale.
Hull enabled Lengow to automatically enrich, qualify and notify sales of new best-fit demo requests, so their sales team could respond promptly and spend their time with the right accounts.
Hull enabled Appcues to identify best-fit accounts who were getting value from the product during their free trial, giving sales the right conversation starters with the right accounts.
Hull enabled Mention to better manage their data flows into their CRM, delivering more qualified leads, without sending a firehose of data that Salesforce charges to sync and store.
Hull is a customer data platform. It sits at the heart of your customer stack.
Connect and combine data from all your tools and databases into a unified customer profile. Transform, enrich, cleanse, and segment profiles, then sync across all your tools in real-time.