... and hello Alivia!
We'd love to share with you how Hull can work at Dataiku to unify all your lead & customer data across all your tools.
Alivia mentioned challenges with many duplicate contacts in Salesforce (filtering through to HubSpot too).
Hull has to merge people (Users), companies (Accounts), and the relationships between them, then sync across many tools - inheriting whatever tools, data, and logic.
To do this, we have identity resolution algorithms. You can see how this works in our Data Lifecycle documentation. In summary, Users are merged according to:
external_id- a "highest order" identifier set by an external system
anonymous_id- all other identifiers from other systems
If you have a "leading system" where these are correctly associated and that system has an identifier, you can import those identifiers and relationships into Hull and propagate the associations to all your tools.
The problem has to be solved real-time to ensure data is always the most complete, most up-to-date version in all your tools - so no sales rep, marketing workflow, or other logic is left behind.
To do this, you need to ingest high (variable) volumes of data, resolve identities, index only detected changes and person-company associations, run re-computations over the entire effected index (like segmentation), then propagate any updates (excluding null updates) to multiple services in micro-batches (to prevent flooding their APIs) via queueing system with automated retries (in case the end service is down) with full logging and transparency over each step.
As soon as you move beyond data integration (syncing two tools together) to data unification (synchronizing a system of tools), these are the types of steps to follow.
Hull's customer data platform maintains all these steps.
Hull starts at $450/month for 3-connector plans (perfect for integrating tools) with data unification plans (5 conenctors and up) from $950/month.
Great! Let's talk - we're real
Unify data about every lead, customer & company from all your tools, tracking & databases into User & Account Profiles - the single source of truth.
Use any combination of attributes, events & event properties from different sources to query & segment both people & companies with Segments.
Map filter, filter segments & stream every update about people, companies & segments two-way between all your team’s tools with Integrations and more.
Query your SQL database for customer data at timed intervals you define & import detected changes into Hull User & Account Profiles via the SQL Importer.
See what Hull customers have to say about how they're using Hull - including their presentations, videos & own blog posts.
Mention’s Data Operations team sync all their tools & databases through Hull. Their Salesforce integration runs through Hull to minimize data storage costs & API calls. They use cross-enrich their data sources to target campaigns & qualify their leads.
We saved over $15,000 on Salesforce and doubled qualified leads. Customer success and sales are very, very happy. I can give them whatever information they want, and I don’t need a backend developer. Data is more reliable. We have more control.
Hull is the customer data platform for data engineers. With the flexibility of code and real-time data, with the security & scalability of a customer data platform, you can solve common HubSpot data integration problems beyond HubSpot's Connect apps:
Hull sits at the heart of your marketing tech stack. Unify, transform, segment, and sync customer data across all your tools and teams from one customer data platform.
Processor to transform your customer data in any way, in real-time.
Segmentation tool to query your entire customer database, compute segments & filter data flows in real-time.
Integrations to map, filter & sync customer data across all your tools & databases.