How Hull can be Intercom's next growth engine

Unify & take action on all your lead & customer data

Hello Intercom 👋

From the whole crew at Hull, let's start by saying we're Intercom fans :)

We've been talking with various people and teams over the past few months:

  • Jasmine, Jeff, Zach on the API, partnership & dev rel team
  • Stan, William, Ciaran & the EMEA Sales team
  • Des at the odd conference
  • Your support & CS team helping us out (our whole demo flow is now on Intercom)
  • ... and your sales team trying to sell to us :)

We notice there's a ton of potential to leverage the data you have in your stack using a platform like Hull. We're a real-time customer data platform. We help scaling SaaS teams orchestrate all their tools, teams, and data. Exciting, eh?

So far, most of the discussion has been how to leverage intent data (like Clearbit Reveal, G2 Crowd, Bombora etc.) to identify accounts to reach out to, and to help integrate the key tools in your stack. Take a look at the bottom to see how some long time customers are using Hull to grow faster.

But start brick-by-brick. Here's our cupcake ideas for getting started...

Update with next steps: Sharing our proposal with the growth marketing team (Hi Brian! 👋) and see if we can set up a 'cupcake' trial together with the help of our solutions engineering team.

Here's how we suggest getting started with Hull

Hull is a customer database, updating in real-time

Single customer view

Unify data about every lead, customer & company from all your tools, tracking & databases into Profiles - the single source of truth.

Unlimited Segmentation

Use any combination of attributes, events & event properties from different sources to query & segment both people & companies with Segments.

2-way sync in real-time

Map filter, filter segments & stream every update about people, companies & segments two-way between all your team’s tools with Integrations and more.

Real-time integration for Intercom's key blue tools

Two-way Salesforce integration

Map, filter & sync Leads, Contacts & Accounts in Salesforce with User & Account Profiles & Segments in Hull via the Salesforce integration.

Complete Clearbit integration

Enrich User & Account Profiles in Hull with data from Clearbit Enrichment, Prospector, Discovery & Reveal APIs via the Clearbit integration.

Two-Way Intercom integration

Map, filter & sync Users, Leads, Segments & Conversations in Intercom with User & Account Profiles & Segments in Hull via the Intercom integration.

Drift use Hull to orchestrate account-based marketing & compute multi-touch attribution

Drift’s Growth & Business Operations team orchestrate their account-based marketing from multiple sources of intent data, builds multi-touch attribution models & manages their real-time Salesforce integration through Hull.

Aligning customer audiences across multiple tools is a pain that all marketing & growth teams face. Because Hull centralizes the data store & segmentation engine we've reduced campaign overhead dramatically.

Read Drift's GrowthHackers Conferences 2018 presentation on how they use Intent-Driven Automation.

How Drift use Hull

Account Based Marketing

Orchestrate account engagement across all your sales & marketing tools in real-time from Hull’s B2B customer data platform. See how to orchestrate account-based marketing on Hull.

Single Source of Truth

Create an always up-to-date source of customer data to sync across all your tools with Hull's customer data platform. See how to build your single source of truth on Hull.

CRM integration

Sync data seamlessly into Salesforce, HubSpot, Close.io, or your other CRM from all your tools, tracking & databases in real-time via Hull. See how to manage CRM integration on Hull.

Appcues use Hull to create product qualified leads & increase sales conversions by 70%

Appcues Sales team uses Hull to trigger personalized outreach to their free trial leads by combining & segmenting data from Clearbit, Segment & their SQL database and syncing into HubSpot CRM & Slack in real-time.

With Hull, their sales team could get the data they needed natively in HubSpot without having to migrate to another CRM.

Hull allows us to identify key moments when a prospect is moving through the buyers journey and in real time react to those moments via automation or with a person to help the customer take the next step. We have a lot of future plans for hull. It's a weapon for us.

By experimenting with smart, automated, sales triggers, the Appcues sales team could take advantage of opportunities to engage leads as they were moving through the buying journey.

Sales conversion rate increased 70%, ASP [average sale price] increased 25%, and ARR [annual recurring revenue] closed in the quarter increased 60% over our 4Q’17 levels. We’re talking hundreds of thousands of dollars converted to ARR.

Read an Appcues’ sales reps write up on Sales Hacker about their process.

Read Hull's Appcues case study

How Appcues use Hull

Sales enablement

Automate sales outreach to target leads as they move through the buying journey via Hull's customer data platform. See how to build automated sales enablement on Hull.

Single Source of Truth

Create an always up-to-date source of customer data to sync across all your tools with Hull's customer data platform. See how to build your single source of truth on Hull.

CRM integration

Sync data seamlessly into Salesforce, HubSpot, Close.io, or your other CRM from all your tools, tracking & databases in real-time via Hull. See how to manage CRM integration on Hull.

More than just a Salesforce integration

Hull sits at the heart of your marketing tech stack. Unify, transform, segment, and sync customer data across all your tools and teams from one platform.

  • Make Hull your single source of truth
  • Automatically build a single customer view
  • Cross-enrich all your tools & databases
  • Orchestrate 1:1 personalized experiences
  • Align your teams around your customer data
Explore Hull's customer data platform