Core Concepts


Hull is a customer data platform - use Hull to unify & sync customer data between all your tools, tracking & databases in real-time.

Ingest data from all your tools, tracking & databases. Use identity resolution to match up data around unique Users (people) and Accounts (companies) to create unified customer profiles.

Transform data with JavaScript, create segments, then map, filter & sync Updates to all your tools via Connectors in real-time.

If you have questions about how Hull works, click to talk to a product expert, book a demo, or sign up for a free trial.