Updating Users and Events in Customer.ioUpdated 11/12/2019

Send attributes and events to Customer.io using Hull's Customer.io connector. This will allow you create targeted email sequences in Customer.io based on granular segments in Hull.

How to set-up the Customer.io connector to update Users and Events from Hull to Customer.io

First, log-in to your Customer.io account and locate the Integrations item on the menu to the left side of your screen. Click on the button Settings next to Customer.io API:

Then, copy the Site ID and API Key from the following page:

Go back to your Customer.io connector and paste those two elements respectively inside the Customer.io Site ID and Customer.io API Key placeholders inside the Credentials section.

How to start sending attributes and events from Hull to Customer.io

First, select the unique main identifier for each User. Be careful to select one that defines unequivocally Users to avoid the creation of duplicates.

You need to first select the segments Users need to belong to be sent out. A User that does not belong to any of those segments will not be synchronized put to Customer.io. You can select the segments inside the User Filter dropdown:

Then, select the attributes you want to send on the Users. You will be able to choose these attributes inside Customer.io to create segments of people on which to trigger email sequences.

⚠️Warning ⚠️

Note that Hull also sends a default attribute called hull_segment that will take as a value the name of the segments a User belongs to in Hull. It will be written in low case in Customer.io.

This attribute is very useful when you want to replicate a segment in Hull inside Customer.io.

By default, no event is sent from Hull to Customer.io. You can select the events you want to send inside the Events filter dropdown:

You can also choose to delete the Users in Customer.io that do not belong to segments in Hull. This is useful to reduce the number of People to make sure you limit your Customer.io bill.

To do so, activate the toggle button called Enable User Deletion:

We also have an advanced option that allows sending events to Users who do not have an email. You can activate it using the following toggle button. Before, please refer to the Customer.io to know more about setting-up Anonymous Events.