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Master the core concepts of capturing incoming data into Hull, creating segments, and mapping & filtering data out to your other tools.
Learn how to resolve Users and Accounts according to your custom business logic beyond Hull’s default identity resolution strategy.
Learn how to orchestrate sales and marketing campaigns through multiple tools and channels using centralized segmentation and data mapping.
Learn how to compute fallback strategies to produce a single unified attribute for each type of data from many competing data sources.
Learn how to append data to User and Account profiles from third party sources via connectors, APIs, scraping, and more.
Learn how to capture the entire customer journey in Hull from every touchpoint and unify it under User and Account profiles.