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  • Concepts
    • Users
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    • Hull.js
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  • Guides
    • Setup Data Flows
    • Code Snippets
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    • View all connectors

Guides

  • Setup Data Flows
  • Code Snippets
  • Tool Guides

Setup Data Flows

  • Setting Up Your First Data Flow
  • Data Unification
  • Omnichannel Marketing
  • Identity Resolution
  • Tracking Visitors, Leads, Users & Customers
  • Data Enrichment

Setup Data Flows6 articles


Setting Up Your First Data Flow

Master the core concepts of capturing incoming data into Hull, creating segments, and mapping & filtering data out to your other tools.

Data Unification

Learn how to compute fallback strategies to produce a single unified attribute for each type of data from many competing data sources.

Omnichannel Marketing

Learn how to orchestrate sales and marketing campaigns through multiple tools and channels using centralized segmentation and data mapping.

Identity Resolution

Learn how to resolve Users and Accounts according to your custom business logic beyond Hull’s default identity resolution strategy.

Tracking Visitors, Leads, Users & Customers

Learn how to capture the entire customer journey in Hull from every touchpoint and unify it under User and Account profiles.

Data Enrichment

Learn how to append data to User and Account profiles from third party sources via connectors, APIs, scraping, and more.